SORA is changing everything
OpenAI has released its latest monstrosity on humanity, and it's mind-blowing. I hope you enjoy a good existential crisis because what you're about to see will make you think 'What is real and what is not anymore'.
We all knew that better AI video models were coming, but OpenAI's Sora just took things beyond my wildest expectations.?
This is an AI-generated video from 11 months ago (yes under a year), and we can all agree is a bit perturbing.
Now, compare that to this video from 4 days ago.
The improvement in under a year is mindblowing. I studied filmmaking and back in 2005 it was impossible to think we could ever match Hollywood's capabilities, but now it will become a two-click process.
Like you might have a car driving down the road and want to change the background scenery. Now you can do that in 10 seconds instead of hiring a cameraman and CGI expert. Or maybe you want to direct your indie Pixar movie. AI makes that possible too.
This tool can be used to reduce time on creating CGI movies and video games, it can also allow anyone to edit and create TV commercials without the need for a physical crew, and so on. Imagine a world where a journalist doesn't have to go outside to do a segment, actually imagine not needing a journalist, just type on a keyboard 'Give me a report on the concert of Taylor Swift, including fans screaming and crying outside Madison Square Garden'
This tool isn't just changing the game; it's flipping the entire board, sending pieces flying into a realm where CGI experts and cameramen might soon find themselves pondering existential questions over coffee breaks. It's a world where your indie Pixar dream can be directed from your couch, and 'going outside' for a journalistic segment is as archaic as using a flip phone.
But let's not forget, amidst this awe-inspiring leap forward, the charmingly quirky AI flaws that remind us we're still in the driver's seat... for now. As we marvel at the possibilities, pondering the blurred lines between reality and AI-generated fantasy, we must ask ourselves – are we becoming the gods of our own digital creation myths, or are we just a keystroke away from being outsmarted by our own tools?
AI tools like SORA may disrupt visual effects and empower armchair filmmakers. But they lack the human spark that makes narrative art connect with mass audiences.