Sophisticated, simplified and executed(ing) ...

If you haven't heard of Elon Musk and his vision for Tesla to regenerate the transport economy - well you should

In 2006 he published an ambitious 'Masterplan' to revolutionise personal transport through affordably priced, electronically propelled family cars that would help to expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy

His 4 step plan was to (according to the 2006 mission https://www.tesla.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me)

1. Use his private fortune to build an affordable electronic car
2. Use that money to build an even more affordable electronic carc
3. While doing above, also provide zero emission electric power generation options
4. Don't tell anyone

To the last point, and to his and Tesla's credit, they have stayed true to the objective and today we see Tesla taking the motor world by storm, with the Model 3 seeing unprecedented pre-sales demand and an anticipated 500,000 cars delivered by 2018, and performance levels with manufacturing efficiency untold

So with exceptional vision translated to execution, it's not surprising that neigh on the 10 year anniversary we see Musk's Masterplan part deux (https://www.tesla.com/blog/master-plan-part-deux) where he outlines the next frontier as:

1. Create stunning solar roofs with seamlessly integrated battery storage
2. Expand the electric vehicle product line to address all major segments
3. Develop a self-driving capability that is 10X safer than manual via massive fleet learning
4. Enable your car to make money for you when you aren't using it

Coupling the technology advances on the last (and forthcoming) decade, Tesla are potentially positioned to 'drive' (excuse the pun) a reimagined, remodelled and reengineered transport economy

My prediction - watch this space as revolution unfolds