Sophisticated Health Care Marketer (SHCM)

A Sophisticated Health Care Marketer (SHCM) is someone who understands the fundamental, changing principles of top level management but has absolute confidence, applying workable principles to new techniques and platforms. The SHCM is always hungry to try new things and learn new skills – but equally committed to achieving effectiveness, optimizing around what works, and demanding robust data and ROI. The SCHM needs social media and content marketing as vitals that run throughout their integrated marketing strategies to build a brand and grow the business. The SCHM applies strategies for achieving organization goals, grasping the opportunity to learn new skills and have fun along the way.