?? S&OP (Sales and Operations Planning) — The Goat Of?Maintaining Business Balance! ????
Krishna Keshav Patel??
Supply Chain & Operations Manager | IIM Kashipur Alumnus | Operations & Procurement Expert | Quality Management | FSSC 22000 Lead Auditor
Have you ever wondered how Nike or Tesla or?Amazon are able to sell thousands of products and make thousands of sales and deliveries without running out of stock or producing too much? ??
Do they just guesstimate how many products?to produce? ? NO!
Do they simply hope that customers will purchase what?they produce? ? NO!
They use S&OP (Sales and Operations Planning) –?a brainy process that helps balance supply and demand, reduce wastage and increase bottom line! ????
Combining “sales” and “operations” in a nutshell, let’s explore S&OP, its significance, and?how companies utilize it to outperform their competitors! ??
Sales and Operation Planning?(S&OP) ??
Now twenty-five?years later, you own a toy factory ????
The following are?the key steps to running a successful business:
? Select the right number?of toys – Not too many, not too few! ??
? Predicting customer demand – Understanding what people?want! ???
? Manage raw materials?— Make sure you have enough supplies to create the toys! ???
? Deliver?on time – Get the toys to stores on time! ??
Now, what if:
? You make too many toys? → Loss of money?& storage fees! ????
? You make too few toys? → Customers go elsewhere! ??
??You don’t have enough supplies. → Production stops! ??
This is where S&OP comes in! ?
S&OP, or Sales and Operations Planning,?is a cross-functional planning process involving multiple teams (Sales, Supply Chain, Finance, Marketing) to:
?? Forecasting How Many Products?People Are Going to Buy ??
?? Make sure there are?enough raw materials & workers ?????♂?
???Check on-time delivery ???
???Prevent overproduction & stockouts ???
?? In other words: S&OP enables businesses?to produce an adequate quantity of products at the right time! ??
?? Industry & Key Statistics — Why S&OP?Matters?
?? 15% better profits at companies?with Solid S&OP ???? (Source: McKinsey & Co.)
?? 80%?of supply chain leaders believe that S&OP improves efficiency???Source: Gartner Supply Chain Report
?? Companies that leverage S&OP achieve?waste reductions of up to 30% ???? (Source: Harvard Business Review)
?? S&OP enables companies to ship products 20% faster???? (Source: SAP Supply Chain Insights)
The consequences of the absence of S&OP are?over-production, waste, and late deliveries! ????
?? How to Do S&OP — Step-by-Step Guide
Do you want to scale S&OP in?your company? Follow these 5 simple steps! ??
?? Step 1: Pull together?sales data & forecast demand
?? Review historical sales trends?to forecast future demand ??
?? Think about the seasons (for example,?you sell more winter coats in December ????)
?? Adopt AI and analytics tools to streamline forecasting???
? For example: a clothing company ??can use S&OP to ramp up production ahead of summer, because more people will?buy swimsuits in warm weather! ??
?? Step 2: Check?Production & Supply Capabilities
?? Make sure they have enough raw materials, machines, and workers?to meet demand ???
?? Collaborate?with suppliers to prevent material shortages ??
???Detect potential bottleneck in advance ?
? For Example:?McDonald's ?? looks at how much potatoes, lettuce & beef they need for their restaurants so that none of their restaurants are running dry!
?? Step 3: Align Financial &?Marketing Plans
?? Check?if the budget meets the required production costs ??
?? Tune ad?spend based on product availability ????
?? Build sale & promotion campaigns to?clear excess inventory ?????
? Example:?Are you aware that Apple ?? targets demand through advertising for the iPhone before the launch of new products!
???Step 4: Confirm Supply Chain & Logistics Plans
?? Will schedule delivery?cycles on time to avoid late shipments ???
?? Optimize stock in warehouses?to cut additional expenses ??
?? Work closely with shipping companies to?ensure smooth distribution ??
? For example: Tesla ? ?? are having batteries shipped on time & car production never?stopped! ????
?? Step 5:?Monitor, Optimize & Iterate
?? Track actual sales against forecasted?sales ????
?? Diagnose Challenge Areas and Areas of?Strength ??
?? Continuous forecast and?planning improvement ?
? Example: Zara ??? refreshes its S&OP?plan every two weeks to keep up with the ever-changing fashion trends! ??
?? Real Life Use Cases of?S&OP
1?? Amazon — the?monarch of demand planning ????
?? Amazon employs S&OP powered by AI?to stimulate product bestsellers prediction ??
?? It preemptively resupplies warehouses before things go out of?stock ??
?? This?is why Amazon has so few stock shortages! ??
2?? Coca-Cola — Keeping Shelves Full?All Over the Globe ????
?? Coca-Cola relies?on S&OP to monitor demand around the world ??
?? It helps factories to produce the right amount of cans?of soda at factories ??
?? Which is why you never?fail to see Coca-Cola in stores!
3?? Tesla —?Aligning Production & Demand ???
?? Tesla’s?S&OP aligns auto manufacturing with customer demand
?? Tracks availability of batteries, chips and orders worldwide???
?? Great to make?sure cars are produced & delivered on time! ??
?? Final Thoughts – Why Every Business Needs S&OP?
Without S&OP, businesses struggle with waste, production delays, and lost sales ????.
With S&OP, businesses can:
? Predict customer demand accurately ??
? Produce just the right amount of products ????
? Avoid shortages & overproduction ???
? Deliver products faster & boost profits ????
S&OP is the secret tool businesses use to stay profitable, efficient, and competitive! ??
?? Have you ever had to wait for a product to be restocked? That’s a company failing at S&OP! Share your experience in the comments! ??
?? References:
?? McKinsey & Co. Report on S&OP Profitability – 2024 Industry Trends
?? Gartner Supply Chain Report 2024 – The Role of S&OP in Business Efficiency
?? Harvard Business Review: How S&OP Reduces Waste – 2023 Case Studies
?? SAP White Paper on S&OP & AI in Supply Chain – 2024 Insights
?? Amazon's Demand Planning Strategy – Forbes Business (2023)
?? Coca-Cola Supply Chain Optimization – Harvard Business Review (2023)
?? Tesla's Production Planning & S&OP Process – Industry Insider Report (2024)
#SupplyChain #SOP #DemandPlanning #BusinessGrowth #Logistics #Retail #Efficiency #Amazon #CocaCola #Tesla