Sonny Angels and the enduring power of CUTE

Have you heard the news? Cute is back, and Sonny Angel is leading the charge.

These whimsical little boys (yes, they are all little boys!), have been delighting toy collectors since 2005. Now due to a confluence of social media, nostalgia retail and collectible toy frenzy these babies are on their way to the top of the retail food chain.

Not just every toy gets a 纽约时报 write up!

#SonnyAngel is everywhere, bringing comfort and diminutive charm to everyday situations. The photogenic dolls are a reminder to slow down and focus on the fun for many collectors - and the fanbase is growing daily.

If the above article isn't enough, BuzzFeed started the conversation with a more detailed dive into the trend.

Kappa Toys has experienced the trend first hand, hosting trading parties for local fans, and working hard to keep enough Sonny Angel Series in stock to match the demand.

One challenge with the trend has been shepherding new fans through the experience. Many fans are unaware of just how many series are available. Even if they have seen the videos of unboxing, Sonny Angel's commitment to nudity can be a surprise to many Americans. It's all part of what makes this collectible truly unique!

We do have to ask, with the sudden success of the distinctive Sonny Angel - where is his historical predecessor? The original baby that spawned a thousand collectibles, Kewpie is almost nowhere to be seen.

KEWPIE Corporation - reach out, there are rooms on toy shelves for even more babies!