Sonder More Than Doubles Footprint in Florida with New Hotel, Resort and Multi-Unit Apartment Properties

Sonder is launching four new properties across Florida, bringing our footprint in the Sunshine State to 930 live units across hotel, resort and multi-unit serviced apartment properties.

Two new properties have already opened this year: Found Miami Beach, a 76-key hotel, in close proximity to the Miami Beach Convention Center; and Cirrus, a 149-key hotel, located near the Walt Disney World Resort and parks in Kissimmee, just south of Orlando.?

Upcoming openings include The Deco, a 180-key resort hotel spread across four art deco buildings, designed by architect Henry Hohauser, in the heart of Miami’s South Beach. The property is two blocks from Ocean Drive and is also in close proximity to the Miami Beach Convention Center.?

These three properties were existing hotels that were integrated into Sonder’s portfolio, enabling them to benefit from our efficient operating model and unique design, merchandising, distribution, and revenue management capabilities.?

Also joining our Florida portfolio is Colonnade, an office conversion into 95 serviced apartment units located directly on Brickell Avenue, in the heart of Miami’s financial district. It is expected to open in 2024. This distinctive mid-century building was completed in the 1960s, designed by architect Minoru Yamasaki.

“Florida’s vibrant culture, stunning beaches, and thriving tourism industry make it a prime destination for our expanding portfolio. From Miami's electric energy to Orlando's enchanting theme parks, each new property brings a unique blend of Sonder’s signature design-forward, tech-enabled guest experience to the Sunshine State, creating moments and memories to last a lifetime. We value the strong collaboration we have with our real estate partners across Florida to offer modern accommodations suited for the needs and habits of today’s travelers,” said Khalil Anjarwalla , our Area General Manager.

These four properties will more than double our live units in Florida. They join our 8 existing properties in Florida, which are centrally located within easy access of key tourist and event sites. They include 17WEST in South Beach, Riverwalk in Fort Lauderdale, and Vista Cay in Orlando. These three properties have 2023 Tripadvisor Travelers’ Choice awards, placing them in the top 10% of Tripadvisor listings.

"Over the past three years, we have enjoyed a fantastic partnership with Sonder, which has proven to be both operationally and financially beneficial for our 17WEST property. The Sonder team has been an invaluable partner, consistently prioritizing value generation and demonstrating exceptional proficiency in overcoming operational and economic challenges. We greatly appreciate Sonder's contemporary approach to hospitality, which seamlessly blends design and technology," said Rock Soffer, Partner at Turnberry Associates.

“We’re seeking further expansion opportunities in Florida, including in Tampa, St. Pete, Sarasota, Clearwater Beach, Naples, Jacksonville, the Florida Keys, and the Palm Beaches. We’re particularly interested in existing hotel takeovers and large multifamily developments with construction already underway. We offer a variety of deal structures to meet the needs of both owners and lenders in the current economic climate,” said Peter Debs , our Senior Director of Real Estate.

We operate in 40+ markets across ten countries, and have approximately 18,200 live and contracted units worldwide as of Q1 2023, and we use technology to deliver a frictionless guest experience at a lower cost structure. The Sonder app puts guests in full control of their stay – from booking, to interacting with guest services, to check-out – via their own mobile device.?

To explore real estate partnership opportunities, please contact?[email protected].

Our Co-Founder and Chief Real Estate Officer Martin Picard recently spoke to Hotel News Now . Catch the conversation here.