Sometimes you just gotta emote

Sometimes you just gotta emote

11/15: More lookalike competitions, Oddly satisfying content, The Golden Elf Scavenger Hunt, Only T-Pain would be able to get Mark Zuckerberg on a track, TikTok breakfast and more.

A bit of the internet:

1 Face vs 16,384 Faces | 3D animation is having a big moment on TikTok, with simple yet mesmerizing videos capturing everyone's attention. The trend, “1 Face vs 16,384 Faces ,” shows how a basic 3D object with only 1 face behaves in motion compared to a version with over 16,000 faces. The comparison is oddly satisfying, highlighting the difference in detail and smoothness, and it's even inspiring users to make their own versions of these viral animations.

TikTok Breakfast (gone too far) | TikTok users are taking classic breakfast items to the next level with trends like loaded cereal bowls and dry yogurt bowls. The loaded cereal trend resurgence was led by creator Lauren Hoffman, who was inspired by a pregnancy craving she had—topping her cereal bowl with fruits, globs of peanut butter, and crumbled brownie pieces. Meanwhile, the dry yogurt bowl trend is inspired by labneh, a Middle Eastern yogurt spread that's strained to remove excess liquid. The thick, creamy texture of dry yogurt quickly caught the attention of TikTok users, who began using paper towels and makeshift presses to replicate the texture at home. Creators took things even further, adding vibrant food coloring and toppings, transforming their breakfast creations into edible works of art.

Sometimes you just gotta emote | Creators are syncing with the chorus of Beyoncé's 16 Carriages to express their feelings, thoughts and grievances—whether it's to call out how annoying it is to eat your lunch before lunchtime or reenact an iconic Loiter Squad scene .

Lady Gaga to appear in Wednesday S2 | Lady Gaga has secured another acting gig! Back in 2022, her song Bloody Mary, which was over 10 years old, blew up and reappeared on the Billboard charts after its usage in the first season of Wednesday. It took social media by storm, becoming an inescapable viral hit across TikTok everyone could not stop dancing to. Now, in 2024 Lady Gaga has landed a role in the upcoming second season of the hit Netflix series that's dropping next year. Lady Gaga stays booked and busy!

The Golden Elf Scavenger Hunt | The World Market ‘Golden Elf Scavenger Hunt ’ is popping up all over TikTok’s FYP, and it’s got people traveling to their nearest store just to get in on the action. People are exploring the aisles, checking out products they might not have noticed otherwise, and creating content that makes others want to jump in and try it too.

Shopping at HomeGoods | People are making jokes about all the random and unique items you can find at T.J. Maxx and HomeGoods right now with the "shopping at HomeGoods be like" trend. Two people are shown shopping and one will ask for something very niche, like 352 green pillows , a squirrel lamp , a disco ball wearing a Santa hat , or an understated taco side table ...and of course the store has it in stock.


What brands are up to:

Airbnb invites fans to the Colosseum | Airbnb is teaming up with Paramount Pictures to host a special night at the Colosseum to promote the upcoming film, 'Gladiator II'. It takes place on May 7th and 8th, and is free for a group of 16 individuals selected through a submission process to travel to Italy for the experience of a lifetime. They cannot stay the night at the Colosseum, of course, but they will get the chance to make some unforgettable memories through a 3-hour experience of their choosing. It’s also important to note that this has been met with criticism from local officials concerned about preserving the monument’s historic integrity.

From meme to merchandise | This week, Mike Tyson and Kith turned a viral meme into a limited-edition shirt, which, of course, sold out instantly. Featuring the legendary “Now Kith” meme with Tyson and his pigeons, this shirt was highly anticipated by fans. Props to Ronnie and the Kith team for capitalizing on the moment and dropping it just ahead of Tyson’s upcoming fight with Jake Paul.

Receipts ?? Proof ?? that RHOSLC is the best franchise out rn | Bravo fans now have a weekly treat to enjoy while watching the ladies of Real Housewives of Salt Lake City. Van Leeuwen brings a taste of the series to life with a unique ice cream flavor, The SLC Scoop : the flavor combines salt, lavender and caramel flavors and is meant to reflect the dynamic and fun nature of the show. If you're in NYC on 11/19 , you'll have the opportunity to try the flavor for free and catch the cast at the Rockefeller Center Van Leeuwen location.

Collabs of the Week | Highlighting a ton of brand collaborations this week:


Platform News:

Meta Updates:

  • Meta is standardizing "Views " as the primary metric for content on both Facebook and Instagram.
  • Threads is testing custom feeds, allowing users to follow specific topics and profiles, in response to the growing popularity of Bluesky, which offers similar customization features.

TikTok Updates:

  • ByteDance announced that users can now log into Lemon8 using their TikTok accounts, enabling easier content cross-sharing between the platforms.
  • TikTok is boosting its 2024 holiday shopping efforts with celebrity-led live-streams, major brand discounts and extended return policies.
  • TikTok is integrating with LTK to make it easier for consumers to shop fashion items recommended by creators.
  • TikTok published a sports marketing guide highlighting user engagement trends, community growth and strategies for leveraging major sporting events.
  • TikTok's new AI tool in Symphony Creative Studio helps businesses easily create TikTok-style videos using product details or URLs, complete with licensed assets and customizable features.

YouTube Updates:

  • YouTube Shorts is adding new ad formats, buying controls, and a "Creator Partnerships" tab.
  • YouTube is introducing a new monetization feature allowing viewers to purchase “Jewels” to send “gifts” during vertical livestreams, which convert into "Rubies" that pay creators 1 cent each.

Pinterest Updates:

  • Pinterest has introduced custom wishlists, celebrity-curated Gift Guides, and a machine-learning-powered “Holiday Finds” tab to enhance holiday shopping by offering personalized and easily saved gift recommendations.


Extra Credit Scrolling:

Lauren Murphy

SVP Director, Social Strategy at Deutsch

3 天前

ok but we’re not hating on loaded cereals if we get to eat brownies for breakfast

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