Sometimes Technology Wins

I had to take a publishing pause. Now I’m back.

Please read to the end, where I share a couple of freebies for you!

With all the buzz about artificial intelligence, sometimes technology works differently than the way we think it should and produces results we don't anticipate.

The software applications and websites that we use grow increasingly complex and sometimes can even baffle an expert.

Aespire’s webinar platform integrates with our email marketing platform. We didn’t realize that when that integration is active, it automatically syncs the webinar with a specific list from the email marketing platform, registers the people on the list for the webinar, and sends an email to confirm registration — before the invitation to attend gets sent.

It works brilliantly, but it wasn’t my intent.

Mistakes happen, right? I didn’t panic and quickly apologized to the lists to explain what happened.

Nurturing trust is always more critical than transactions for the modern marketer. We need to keep our communications personal and personable.

We'll send invitations again, but this time we'll take our time and use our email marketing program to invite people to the webinar.

According to a recent report from Forrester, “Studies show consumers value human-like communication from brands.” According to the report, 60% of brand experiences result in human-like connections. That's important, considering that 57% of consumers say that human communication would increase their brand loyalty, and 58% say human communication would increase their likelihood of spending money with a given brand.

Sometimes technology wins. Most of the time, relationships win.

The lesson for all of us is to realize that at a time when AI, automation, and complex technology overwhelm us, making a human connection matters most.

Stay human.

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