Sometimes a HUG? really helps!

It has been over ten years since I began a research journey exploring the importance of tactile experience and how it impacts on wellbeing in design. It has been an amazing journey involving a huge number of wonderful people. Today we have launched HUG?, a therapeutic tactile comforter, which was designed for people living with advanced dementia. Our research has shown that the device can help soothe and reduce anxiety. Within its soft body, it contains electronics that provide a simulated beating heart and music player. It has weighted limbs that can wrap around to give the sensation of giving and receiving a hug. Thank you to all those who have helped to make this happen! HUG by LAUGH are partnered with Alzheimer's Society through their Accelerator funding and each HUG? sold will contribute to their work. For more information see www.hug.world