Sometimes Being Enough Isn't Enough In This Highly Competitive Playing Field: Learn How To Gain Leverage Over Your Competitors

Sometimes Being Enough Isn't Enough In This Highly Competitive Playing Field: Learn How To Gain Leverage Over Your Competitors

I recognize that my words might not be the most popular opinion or send warm fuzzy feelings down your spine, but the truth needs to be told. Sometimes, what we think is our best, isn't deemed good enough. And that's especially true in today's highly competitive playing field.

If you're like most people, you've probably been raised to believe that if you work hard and do your best, success will come to you. And while that may have been true in the past, it's simply not the case anymore. In today's world, too many people are working hard and doing their best - which means that sometimes, even if you're putting in 110%, it might not be enough to get ahead.

So what can you do? How can you gain an edge over your competitors?

The answer is relatively simple: You need to find ways to leverage your unique talents and strengths. By doing so, you'll be able to, with laser-sharp focus, find solutions to life and work challenges. Additionally, you'll put yourself in a position to succeed even when others around you are struggling.

To help you get started on this journey, here are seven tips for gaining leverage over your competitors:

1. Know Your Worth

Too often, we sell ourselves short. We allow others to dictate our worth, and as a result, we end up feeling undervalued and unfulfilled. If you want to gain leverage in your life, it all starts with understanding your worth. What do you have to offer? What are your unique skills and talents? Why should someone invest in you? Once you have a good sense of your value, it becomes much easier to communicate it to others. And when you can confidently articulate your worth, you'll be in a much better position to get what you want out of life - whether that's a raise, a new opportunity, or simply more respect. When you know your worth, you have the power to create your destiny.

2. Be Willing To Walk Away

Don't be afraid to walk away if you're not getting what you want or deserve. This can be challenging, but it's a necessary strategy. When you're willing to walk away, you show that you're not desperate and have other options. This can be a powerful bargaining tool and can help you get what you want in the end.

3. Know Your Competitors

Finally, it's essential to know your competitors. What are they doing that you're not? How are they gaining leverage over you? Keep an eye on your competition and learn from their strategies. Then, use this information to improve your position.

You can gain the upper hand in your industry by following these tips. Remember, it's not always about being the best - sometimes, it's about having the proper leverage. Use these tips to get ahead of your competition.

4. Use Their Weaknesses Against Them

Any business owner knows that understanding the competition is critical to success. After all, if you don't see what your competitors are doing, how can you hope to stay ahead of the game? Fortunately, there are several ways to gather information about your competition. Once you know their strengths and weaknesses, you can tailor your business accordingly. For example, if they're weak in customer service, you can ensure that your business is known for its stellar customer service. Or if they have a limited selection, you can ensure that your store offers a wide variety of products. By capitalizing on your competition's weaknesses, you can ensure that your business remains one step ahead.

5. Offer Something Unique That They Can't Offer

Your unique value proposition is what sets you apart from your competitors. It makes you the only logical choice for customers looking for what you have to offer. If you can articulate your unique value proposition clearly, you'll be in a much better position to win business and stay ahead of the competition. There are a few key things to keep in mind when crafting your unique value proposition. First, think about what you offer that your competitors don't. This could be a unique product, service, or even a different business approach. Second, ensure your unique value proposition is clear and easy to understand.

Customers should be able to quickly see how you're different and why they should choose you over the competition. Finally, don't be afraid to change your unique value proposition as your business grows and evolves. As your offerings evolve, so too should your unique selling point. You can ensure that it remains relevant and effective over time by periodically revisiting and updating your unique value proposition.

6. Get involved in their industry

In today's fast-paced business world, staying up-to-date on what's going on in your industry is more critical than ever. You'll be better equipped to seize opportunities and beat the competition by keeping abreast of current trends and developments. In addition, knowledge is power, and the more you know about your industry, the better you'll make informed decisions that will help your business grow. Of course, staying up-to-date can be challenging, but several resources are available to help you stay informed, including trade magazines, online newsletters, and industry websites. By taking advantage of these resources, you can gain the knowledge you need to keep your business ahead of the curve.

7. Keep An Eye On Their Every Move

Whether starting a new business or trying to keep an existing one afloat, it's essential always to be aware of your competition. What are they doing that's working? What isn't? What new products or services are they offering? Keeping tabs on your competition ensures you're always aware of new threats or opportunities. This way, you can adjust your strategy as needed to stay ahead of them. Of course, this is easier said than done. Researching your competition and tracking their every move takes time and effort. But it's worth it if you can stay one step ahead. So don't take your eye off the competition. Keep tabs on them at all times, and you'll be able to stay ahead of the game.

So, these tips are a great start, but I missed the most critical point to remember when trying to gain and maintain a competitive advantage. In future articles, I will introduce breakthrough research backed by over 500,000 participants from leading Stanford University researchers. This research has had a profound impact on my life and has helped me stay above the noise and distractions.

Please comment below if you enjoyed this article and share it with your friends!

Helen Pearman Ziral, PhD

Co-author, Speaker, F.I.T. (Forgive Intergenerational Trauma) Academy Coach/Facilitator, Chakra and Wellness Advocate at Dr Helen Z

2 年

@Dr Patricia Kaine MD although suicide prevention is not the focus of my work, I would love to hear about the butterfly method (alternative to suicide prevention).

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Helen Pearman Ziral, PhD

Co-author, Speaker, F.I.T. (Forgive Intergenerational Trauma) Academy Coach/Facilitator, Chakra and Wellness Advocate at Dr Helen Z

2 年

Dr. Tomi Mitchell I like the walk away suggestion. I've tried it. It does take guts, especially when you may really need the sale. Thanks for sharing this.

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Patricia A Kaine MD

speaker - The Empowered Butterfly Method - alternative to suicide ideation

2 年

good suggestions

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Rodney Ashfield

Disruptor for Better Business: Certified Pedorthist (Can), Ashfield Orthotics

2 年

Truth here!

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