Something Exciting is bubbling!

Coca Cola could be a special limited edition of Realme new launch.

The debut of realme 's Coca-Cola phone, which was recently discovered online in a leaked image, has been confirmed. A stolen snapshot of the claimed smartphone's design has been making the rounds online for the last several days, giving fans an early look at the device and sparking much curiosity. The leaked image of the upcoming 可口可乐公司 phone shows a handset with a mostly red color scheme, two cameras, an LED flash, and a volume rocker on the right side of the device.

Source: Twitter

Coca cola X Realme

Strategic Alliance - Marketing Strategy

1. In recent years, it has become easy for well-known brands in the food and beverage industries to put their logos on an Android phones. This includes both smartphones and tablet computers.
2. In 2017, KFC made an effort in this direction by releasing a Colonel Sanders-themed 华为 smartphone.
3. 百事 entered the smartphone market in 2015 with the launch of the #PepsiP1, a device that did not seem to be all that terrible at the time it was released.
4. After over a decade of trailing behind, its primary rival now seems to be gaining ground. According to recent reports, Coca-Cola and Realme are collaborating on the development of a limited-edition beverage-branded smartphone.

Coca-Cola Advertising- The market disruptor

"As a Marketeer, I am personally obsessed with the Coca-cola marketing and advertising tactics and campaigns. This is not a first time that Coca-cola is disrupting into different market."

Here are some stories:

• In 2020, The makeup brand Morphe , which can be purchased online and at major beauty shops like Ulta Beauty and SEPHORA , was enlisted to assist in the creation of the cosmetics collection that was produced in conjunction with Morphe. The collection is named "Thirst for Life," and fans of Coca-Cola will find that everything about it, from the colors to the packaging, is ideal for them. Even the names of some of the eyeshadows, such as "fizz," "bubble up," and "recognized," are derived from various sodas.

Source: Alexis Morillo Associate Editor at Delish.com

• According to a story that was published in 2018, the multinational beverage company Coca-Cola collaborated with the retail giant THEFACESHOP to produce a line of cosmetics with the company's recognizable red and white emblem. All of the items came in the eye-catching trademark red and white packaging of the fizzy cola brand, and the lip products are supposed to be perfumed with the familiar aroma of the beverage that is the most well-known soda in the whole globe.

Source: #Georginacaldwell Article published in Global Cosmetic News

Concluding Remarks!

"I perceive it as their marketing strategy/Strategic alliances with the brand to disrupt each other's market and increase awareness. For the emerging brands like Realme, it is an excellent move. Realme currently is giving a great competition to big brands like Apple and Samsungs. User first time experience of using Realme is remarkable, and I always heard positive word of mouth about them. Now I am a Realme user. My Experience comparing to Samsung before is remarkable. It is with no doubt Realme in future will become a big market giant."

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