Somehow You Landed Here
And now you have to stay and read my article. Thanks! Remember in my last article when I said you could direct readers wherever you wanted? If you do, that's what we're covering today! If not, feel free to go back and read it here. Landing pages are the first thing visitors see after clicking a link, so they need to draw attention and give information relevant to the source the visitor clicked from, making them want to stay. They're designed to hopefully convert visitors into subscribers/customers/leads. The example landing page below serves for a specific campaign (hair loss) and has a clear offering (hair loss solution for purchase in this example). The example homepage is directed to when users search for the brand. A homepage is the gateway to your brand, so it should have brand purpose and values, as well as navigation to other pages (contact, products/services, blog, FAQ).
So what makes a good landing page?
It's all about the user interface and user experience (UI UX), which can be boiled down to an easy to use and visually pleasing time on the site. User interface is the visuals (fonts, colors, buttons, layout) while user experience is the testing of site elements and analysis of user interaction with the site. Here are some things users like on sites:
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Learn from failure: Literally any grocery store website
Well at least I think there's elements to learn from here. The two answers I got for annoying design were: websites without a mobile view option, and grocery store sites. Take Winco for example, only 31 items are available to purchase online (items geared toward parties and catering), and there is no expanded catalogue for anything else that is carried at the store. Don't get me started on the store locator function that offers no additional information to your search. Somehow I'm running out of characters, but if you want to see a joke of a site, check out Zara.