"Somebody accused me of click baiting my titles. Should I change my approach?"

Question from a subscriber: "Somebody accused me of click baiting my titles. Should I change my approach?"

Click bait is when you use a flashy title to get the reader to click on your article, but then the content doesn't match or live up to what the title said.

?

Take these actions TODAY:

• It is wrong to intentionally mislead the reader by presenting a title that does not match with what you write in the article. Example: title is "How to get a 15% return YoY" and your blog is about curbing downside risk. Don't do this. It lacks integrity and you will lose trust with your audience.
• Avoid salesy terms like: "free", "guaranteed", "must", "immediate", etc. These convey urgency but 1) won't get through compliance 2) are a bit over-the-top.
• However, your titles should be as attention-getting as possible. Nothing wrong with a flashy title as long as the content lives up to it. Focus 30% of your production time on writing an awesome title.
• Titles that convey the sense that you are refuting a commonly-held belief or myth will do best. This is the best way to stop the scroll on social media and in the inbox.

?

Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

P.S. I write content for financial advisors if you need newsletters, social media postings, website copy, etc.

GET AWESOME CONTENT

If you are finding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal?link?or via?Zelle to?[email protected].

-Sara G

Too much email?

You are reading Sara's Daily newsletter. If you haven't signed up yet, click here to receive one actionable, practical marketing tip a day."

Is daily too much email? Sign up for monthly newsletter here.

Disclaimers

All characters in this article are fictional in nature. Any similarity to individuals, living or dead, is entirely coincidental.

Rates may vary as a function of geographic location due to exchange rate differences, fees, surcharges, and other factors. These offers are limited to the services advertised in the promotions contained on this page. Additional services may be provided at an additional cost at rates that are subject to negotiation.

Nothing in this communication can be construed as legal or compliance advice. For advice about complying with your company’s regulations regarding marketing-related activity, please consult your legal or compliance officer.

Grillo Investment Management, LLC will strive to maintain current information however it may become out of date. Grillo Investment Management, LLC is under no obligation to advise users of subsequent changes to statements or information contained herein. This information is general in nature; for specific advice applicable to your current situation please contact a consultant or advisor.