"Some of your colleagues don't even know there is beyond a page one." | The Cutting Room Ft. Shayla Price
Tommy Walker
I teach screenwriting principles to make you a more resonant B2B storyteller.
In this episode of The Cutting Room, Shayla Price brought some amazing insight not just on creating and editing better content, but also provided resources on how to always remained focused on the reader. We talked about:
Plus, she got pretty deep with the live edit.
?? Here are some of our favorite quotable moments: ??
"We often forget to start with the customer in mind and how they feel and what they believe good content looks like."
"Some of your colleagues don't even know there is beyond a page one. So we have to inform them that there's millions of pages after that, and we have to fight our way up to get to each one to being part of that top 10."
"I'm not too concerned about this one little post not making it to page one today. It may make it tomorrow. So it's just keeping the long-term mindset and also educating other people who are not content-oriented about that long-term process."
She also provided us with the checklist she uses to keep herself and her colleagues always focused on the reader.
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