Some Ways to Get Your Website to Appear on Top of Google Search?

Ranking high on search engines is no longer optional, it’s critical. Have you ever wondered what the most important search ranking factor in Google algorithms is? What if I tell you it is neither the links nor the content that is placed is the website but rather just some “awesomeness”? Thinking what this awesomeness consists of? Read on and you'll know.  

A decade back, getting ranked in Google wasn’t challenging at all. But, in today’s time when Google literally inspects a website's quality, usability, and the user experience that it offers to its users, among other things, getting your site to the top of Google might not be so easy as it was earlier. One might face a lot of trouble trying to do so.

“Just Google it” is a phrase we hear so often in our day to day conversations, and so, a top ranking on Google has become so valuable for any website, big or small.  

Here are some interesting ways to help you get your website to appear on top of Google search:  

• Consider website responsiveness- Make sure your website is mobile friendly and is designed for multiple screens. Majority of searches are said to take place on mobile devices and web pages where content is not easily accessible to a user using a mobile device may not rank as high. You can run various tests to make sure you website runs smoothly across multiple mobile screens as well as browsers.  
• Website loading speed is also an important factor responsible for getting a site to rank higher in Google or other search engines. A website should load quickly (preferably within two to three seconds), not only on desktops, but across all devices. This is ensured by top web development agencies in India. 
• Another way to get your website to the top of Google is by writing long-form content i.e longer content (usually 2000+ words). This is considered as an effective method to rank higher in Google, however, topics that you choose should be relevant to your target audience. To write long-form content, you must try to cover every angle of the selected topic. 
• Use descriptive URLs. The keywords that you choose for URLs must be descriptive and at the same time, human readable. This might also, to a great extent, help your website to get to the top of Google search results.  
• Title tags matter. A lot! They give a brief idea to users as well as search engines by describing what the web page is about. Make sure to use unique, descriptive, and enticing descriptions for each page’s title tag.  
• Content marketing is a highly effective method of getting your website to the top of Google search results. Create, distribute, and promote well-researched and high quality content in order to achieve and sustain high Google ranks. Having a solid ongoing content strategy is essential for your content marketing efforts to be successful. 
• Create perfect meta tags (consisting of meta titles and meta description) for each page of your website, so that people should be able to know a little bit about you. This is another way to get your website to the top of Google search results. 
• Linking you website to your social media profiles might also help your website get a top position in the Google search results page. Have a social media presence for your brand and add your site’s links to all your social media accounts. This significantly increases your chances of getting discovered on search engines faster.   
• Adding your site to local directories might also help.  
• Make sure your website content contains relevant, optimized, and well-researched keywords. Be more relevant to your user’s search queries. Find out the keywords that your target audience is using to find your site, the information that they want to know, how they want it, etc. Understand their motive by working out your audience demographics. Further, writing relevant headlines in your site content also contributes in getting higher Google ranks.  
• Quality of inbound links is also responsible in getting your website a higher Google rank. These links are created when other websites link back to your website as a relevant resource. When your site contains such links, it can boost your relevance on search engines. 
• Google ranking algorithm keeps changing constantly. Most of the changes do not even get announced or properly explained. To help you rank in the first position in Google without any penalties, you should be constantly aware of all such changes and updates. 
• Track and measure website metrics. This will help you find factors that need to be improved in your website. Important metrics that need to be assessed include: Organic traffic, Organic traffic conversions (keywords that generate traffic to your site), Keyword ranking for commercial keywords (because if all of your keywords are informational and none are commercial, you might generate organic traffic but it will be difficult to convert visitors into buyers). 
• Diagnose your site’s current penalties and fix them. Identify unhealthy links that do not look natural and eliminate them. 

Keep a track of your competitors that are ranking ahead of you. Try to learn their strategies. With a Google keyword planner, you can have an accurate estimate of your competitor’s keywords.