Some thoughts on "Personal Branding"
Some months ago I was interviewed by Communications specialist Aniisu Verghese on my approach to personal branding
You can find the transcript of the interview here.
As I share in the interview I have mixed feelings about the term. Since I studied organizational behavior and HR, I am aware of the term of branding and not very comfortable with it. According to marketing literature, a person is hugely complex and there are also group dynamics involved when it comes to branding.
You all can also find the video of the interview
Career & Behavioral Coach. Organization Behavior Educator, XLRI Fellow, And a Booklover!
4 年Thanks for sharing...
Digital, Ecommerce, Social Media, Content, Marketing | Views personal
4 年Great to hear from you after so long. I agree with your mixed reaction to the term "personal branding".