SOME PROVEN TIPS FOR - PERSONAL BRAND

Your personal brand is who you are and building a strong brand can help in your job or contract search as well as new sales generation.?How others see us is always important to us and our personal brand is how we are perceived – it’s our reputation personally and professionally.

Your online presence is the first thing people assess about us they have never met and it has been proven that recruiters use online searches first when seeking to fill vacancies.??At this time when the world has gone virtual, it is more of an imperative to build and secure your personal brands, particularly as so many independent contractors have evolved since the great resignation.

‘You’ authentically is what your personal brand should reflect – tell you story.??As we consistently document our lives online via websites and social media platform who you are, is being created by your every post, commerce, like and shares.?New platforms like Tic Tok offers opportunities for showcasing your brand through videography.???Varying personalities will not inspire trust and confidence.?In this regard concise, clear and sincere messages should be your focus on all platforms.

We have to assess where people search for candidates, employees, jobs, contracts, independent service providers at this time??It has been proven that LinkedIn is the number one platform for business searches and this platform offer a FREE version.?LinkedIn has created a space for us to easily tell the world about ourselves professionally, our skills, education, work and our linkages.??Ensure that your profile photo is professional and consistent with who you are to your connections on other platforms and in person.??Your background on LinkedIn should also reflect your service offering that connects with what you do professionally.

A personal website also helps you profile your profession and your service offering and is part of online evaluation processes by many recruiters and decision makers.

Establishing yourself as a thought leader though writing on topical issues, questions from clients, pet peeves, research.??Further on your plate share current affairs, news, trends and insights from theorists, leaders in your field.?Most importantly, always provide your viewpoint on what you are posting, don’t just post it!??Create blog post using sites such as LinkedIn, your website and become a contributor on sites like business2community.

Creating value through your personal brand is a great way to own who you are and showcase your unique skills and qualities.?We should never have to change who we are to fit in, and this is the same for employment or business.