Some People Just Like To Ski Uphill!

I've been working with a client on helping him to build a Masterclass on Linkedin Sales and Marketing.

Both of us are fed up with these automated bots that just spam you with the most aggressive, most mundane, or seriously ill-fitting pitches that just really make you feel like they have no knowledge of Sales and Marketing. Either that or they have put zero effort into understanding their market or the needs of their market.

On the course, we have focused on the importance of relationship building, making sure that your content is aligned with your brand, making sure that your services are clear, that your messaging is clear, and that they are aligned with your target market.

The assumption we're working with is "a confused mind will always say No1"

It's a practical, hands-on course where we show people that if you're known for building round pegs, you look for round holes and offer round pegs, then there's a good chance that it going to fit, and you will be more likely to generate interest and make that sale.

But just this week something strange happened which threw all that thinking up in the air.

I posted something on Facebook, not really a platform I look to do business on, and one of the people I was connected to seemed to take offense to the post.

So I tried to calm the situation down, pointing out that what she thought was my intent was not really my intent, but that didn't work, it just seemed to make her madder.

So I thought ok back away. But then she started taking an aggressive stance on other posts.

If I said something as simple as Weathers great today, she would fire back with "No it's not!"

Over a couple of days, I think I had 8 or 9 really negative comments and it got to the point, where I was thinking there is nothing I could say that this woman wouldn't agree with.

I backed away, disengaged, and thought best to steer well clear, I even thought about unfriending her.

Then the next day I saw that she had sent me a personal message.

I was thought uh oh and I was kinda dreading opening it and seeing what she said, totally expecting to get flamed.

So imagine my surprise when I saw a message from her asking me...

"Would you be interested in coaching me."

You could have knocked me down with a feather.

This was one of those days when it felt like my brain had broke and I no longer knew or understand anything. I had done my best to put as much distance between myself and this woman and yet now she's signed up for paid coaching.

So I asked Monte, do we need to update the course to include this approach.

He said "No, this is just one of those expectations that prove the rule."

If you're interested in learning more about the course and how you can leverage Linkedin to grow your business, just message me, or @MonteClarke for more information.