Some people call me the space cowboy, yeah ...

Some people call me the space cowboy, yeah

Some call me the gangster of love

Some people call me Maurice...

Does that look familiar?

No? Let me try some more ...

'Cause I'm a picker, I'm a grinner

I'm a lover, and I'm a sinner

I play my music in the sun

I'm a joker, I'm a smoker

I'm a midnight toker ...

If you were able to write "Joker by the Steve Miller Band" ... well. You'd be right technically.

BUT NO!

My first social media profile "bio" looked something like this:

"Dad to 3. Business Owner. Tech Expert. 90's bum. Chocolate Milk Fanatic."

I was everything to no one and nothing to everyone.

I realized that I had this need, as strange as it is ... to be all encompassing.

Because I was afraid of missing out on an opportunity. FOMO.

More was better.

Today's expert is seen and "heard" differently on digital.

Let me clarify...

As humans, we're presented with SO MUCH information that our mind will consciously filter out what we actually process?

And that filter is generally based on our personal makeup. Our beliefs. Our stories. Everything that defines us as who we are.

So, when expressing your expertise you wanna get truly focused on what your expertise can help someone accomplish.

What transformation will it bring?

Because it's THAT information that puts your face to their solution.

Try this as a Social Media Bio: "Dentist. Game of Thrones fan. Golfer."

What if it looked like this: "I help Entrepreneurial speakers without insurance maintain an amazing smile for the stage."

Or what if this: "Crypto. Investor. Banker. Bitcoin. Dog owner."

Turned into this: "Helping you create more wealth one day at a time for you and your fur-baby."

You have less than 6 seconds for people to size you up and know what to expect from your profile.

Here's a challenge.

I want you to ask 5 people you're connected with on one of your social media networks that fit your ideal client to tell you exactly what you do.

If they stumble, admit they don't know, or just ghost you ... DM me.

I'll happily help you create a bio and a message that rings true to your Expertise.