Some Emerging Trends in Zimbabwe's Tourism
The rise of domestic tourism
The COVID-19 pandemic had a significant impact on the global tourism industry, and Zimbabwe was no exception. As international travel came to a halt and borders were closed, the country's tourism industry faced significant challenges. In response, many businesses and organizations in Zimbabwe turned to promoting domestic tourism as a way to sustain the industry during this difficult period.
In Zimbabwe, the government and other organizations have been working to promote domestic tourism by highlighting the country's many attractions and destinations and working to make it easier for residents to travel within the country. This included promoting packages and discounts for local travelers and working with the private sector to improve transportation and accommodation options notably through the Zimbho campaign.
Domestic tourism in Zimbabwe had a positive impact on the industry, providing a source of income for many businesses and allowing the industry to sustain itself, until international tourism recover.
Increased focus on ecotourism and sustainable tourism
Zimbabwe is home to a diverse array of wildlife and natural beauty, and there has been a growing emphasis on preserving these resources while also providing visitors with an authentic and environmentally friendly experience.
Promotion of lesser-known destinations
In an effort to diversify the tourism industry and attract visitors beyond the major attractions such as Victoria Falls, the government and other organizations have been working to promote lesser-known destinations such as the Eastern Highlands and the Matobo Hills.
领英推荐
Development of infrastructure and ease of travel
The Zimbabwean government has been working to improve infrastructure and ease of travel in order to attract more visitors to the country. This includes the development of new airports, roads, and other transportation infrastructure.
Emphasis on adventure tourism
Zimbabwe is known for its outdoor activities such as hiking, safari, white water rafting and adventure tourism. The industry has been working to improve and expand its offerings in this area to attract more adventure-seekers to the country.
Growth of digital tourism
The tourism industry has been working to develop digital platforms that make it easier for visitors to plan and book their trips, including online booking systems, virtual tours, and mobile apps.
Resilience and recovery of the industry
Zimbabwe's tourism industry was hit hard by the COVID-19 pandemic, and many businesses were forced to close or scale back operations. The industry has been focused on recovery and resilience by promoting domestic tourism and working to attract back international visitors.