Some benefits associated with specialisation
Mike Patterson Profit Improvement Specialist
Helping Accountant Business Owners break through from Stagnation to Exponential Growth | Assisting them Identify & Implement different proven, guaranteed strategies that explode Monthly Recurring Revenues
1. Better Value Proposition
When you specialize, you’re able to provide your target market with a superior value proposition over companies that generalize in a related field.
You essentially become a bigger fish in a smaller pond, as opposed to the other way around.
“By specializing, you become an expert in a specific field,” digital strategist Paul Boag says.
“This narrows down how many other companies can compete with you for that specialist work.
Furthermore, you are able to offer services that are not replicated by automated tools or that justify being a permanent part of an in-house team.”
?Join me on Tuesday 16th Aug at 3pm GST for a 30 minute webinar on why we need to specialise, link in the comment section below.
2. Smaller Learning Curve
There’s a lot that goes into running a successful business including staying up to date on new trends, best practices, and developments.
If you’re in an industry where innovation happens at a swift pace – such as in medicine or IT – then you’re all-too familiar with this challenge.
By specializing, you can lighten your load by reducing the learning curve.
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When you’re only focused on one or two niches, you’ll find it easier to focus your time and attention.
This results in better comprehension and expertise.
??Join me on Tuesday 16th Aug at 3pm GST for a 30 minute webinar on why we need to specialise, link in the comment section below.
3. Higher Perception of Authority
If you have a brain tumor, who do you perceive as being more authoritative and knowledgeable – a general surgeon or a cranial neurologist specializing in the diagnosis and treatment of spinal cord tumors?
That’s obviously a rhetorical question.
The individual with the specialty is viewed as authoritative.
When your business decides to specialize, it automatically garners a higher perception of authority in the marketplace.
This can allow you to charge more, while also accepting fewer clients.
?Join me on Tuesday 16th Aug at 3pm GST for a 30 minute webinar on why we need to specialise, link in the comment section below.
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2 年Desire to amount
Head of HR @ MSC | Chartered CIPD(MCIPD) Unable to accept more Invitations For roles at MSC- UAE Send your CV at [email protected]
2 年Spot on Mike ! I remember your words in a training" I specialise in what I do and don't even get off bed if it is not worth it. ". Great going
Business Development Manager at Omkon Steel Structure
2 年You cannot specialize in everything. After a certain business scale, you also need work with experts and be prepared for the new client segments. A sharp focus will always guide your business to the new track.
Helping Accountant Business Owners break through from Stagnation to Exponential Growth | Assisting them Identify & Implement different proven, guaranteed strategies that explode Monthly Recurring Revenues
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