Solving the world's most difficult problems..

“Difficult goals, when approached correctly, are the foundation of exponential growth” - Peter Diamandis

Big problems. Big opportunity. Big business. Wherever we turn, exponential markets are appearing. Communities across the world are coming together to solve the world's most difficult problems by looking at the opportunities those problems present, and finding profitable solutions to work with.

Before we dive into what these markets are, and where the potential to help people is, it’s important that we isolate what it takes to solve these types of problems. By implementing autonomy, mastery and purpose into the core of your business model, we create the strategies being used by the most influencing companies on their projects today.

In his article, Hans Tung’s highlights how companies in Asia use this strategy from the beginning. “Attacking a mass market from day one may seem daunting, but it’s not impossible — just ask startups in China. Many Chinese startups go after the mass market right out of the gate, as hundreds of millions of consumers there fall into the middle class.”

But what exactly is this strategy? Simply put, it looks like this:

Autonomy is the desire to steer the ship. To get there, we must use isolation to create and control an unbounded and creative space. This often means working with a hand-picked team from the company, and a few outsiders, that are sworn to privacy and work in isolation. A common policy for these projects is a “yes, and…” attitude instead of a “no, but…” approach.

Mastery is the will to steer our goals in the right direction; feedback, is the mother of all learning. We should use Rapid Iteration, so that we fail often, fast and forward. If we accelerate our learning cycles, we will accelerate our progress more rapidly. When an idea is determined as a good one, in light of our goals, rapid implementation is crucial. This is akin to adding a fertilizer to a seed. If it doesn’t work, we’ll find out sooner; if it’s fruitful, we’ll be able to harvest a lot faster. “Reflect, adjust, and execute,” should be a cycle constantly implemented with our ideas.

Purpose is the need for the journey to have a meaning. Ultimately, the only thing that separates a great man from an exponential one, is the size of their dream, the amount of time they spend thinking about it, and how they turn those thoughts into actions. Be bold with your goals and stick to the mission. When we say we will serve a billion people with our projects, and the process becomes difficult, we mustn’t settle for less by thinking “well, maybe one million is a little more realistic.” Instead, we must always keep our target where it is. Considering these massive goals, it is then essential that we determine the sub-goals that will help us get there. This helps us keep our vision vast as we accomplish measurable steps along the way.

When we create a strategy that attacks these types of problems at the core, we can develop a project to create a solution that can impact billions of people across the world.