Solving the number #1 Challenge in Student Enrollment

This interesting fact is more than obvious for all, even for the best-in-class institutes across the globe: Around 61% of marketers rank lead generation as their number one challenge. We all wonder what has changed in recent years. Guess what! Two significant breakthroughs: 1. Gen Z, an informed decision-making set of students, has penetrated the market. 2. Half of the ecosystem for brick-and-mortar education has been absorbed by education start-ups, making the market volatile and competitive.??

Well, to outrun this #1 challenge in student enrollment, we need to unlearn redundant marketing practices and adopt new techniques that work. How? 1. Learn to engage effectively with the fast-paced Mobile First generation. 2. Adopt digital strategies to compete with new-age institutes.

Let us look at how institutes are reinventing the lead generation wheel, keeping in mind the current scheme of things.?

1. Aakash, a coaching behemoth that controls 5% of the $6.6 billion offline coaching market, now wants almost 25% of its business to be digital by 2023. Why? To stay relevant in a digital world and boost its student enrollment ratio.?
2. India's Top B-schools & Institutes launched online MBA Degrees and also collaborated with the EdTech giants such as upGrad to increase the student enrollment ratio and lead generation.
3. The University of Illinois is disrupting the graduate degree market by using technology to scale programs to thousands of students at a discounted cost for an entire MBA.

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It is now clear that the problem of lead generation can be solved through strategic business planning and rethinking the marketing engine. We recommend you look at this playbook, "Top 5 Strategies to Boost Lead Generation Up to 10X," to get your team up to speed and become competition-ready with confidence.?

More than 350 educational brands around the world rely on Extraaedge, a top provider of marketing automation and CRM software. In addition to Allen, Narayana, BITS Pilani (Dubai Campus), Manchester Metropolitan University, and DSU, we also collaborate with a number of other prestigious educational institutions.