Solving the Maze of Your Website

Hi everyone!

?I want my site to be at the top of Google! I want to beat all competitors and be in the first place!?

You have no idea how often I hear this request from my clients. Almost everyone strives to achieve this goal. Perhaps you, too, set yourself such a task? Well, many people do not understand one simple thing at first.

The fact is that any marketing agency can take you to the top of the rankings very quickly - all you need is?a large advertising budget. It is enough to pay Google for advertisement space, and you will be in the first lines of search results.

But are you sure that those users who see your ad will BECOME YOUR CUSTOMERS? Unfortunately, no one will give you a guarantee here, as numerous factors affect user behavior. I talked about one of them - the structure of your site - in a previous article.

Imagine you went to an unfamiliar website looking for necessary information, quickly scanned the page, but didn't find what you needed. What do you do next? That's right - you go to another resource.

Perhaps the first website had absolutely everything you needed, but you could not find this information quickly. The website seemed too confusing and complicated to you, and you didn't want to go into details. You have moved on to where the information lies on the surface. Most of the users follow the same principle. It means that website owners need to ensure that all the information on their website is EASILY ACCESSIBLE AND VISIBLE for users.

How to do it? Let's talk about it.

Creating a site structure with SEO in mind:

• Analysis and evaluation of the structure of your competitors.

Create a list of competitors (niche leaders) for analysis. See what categories and subcategories their websites have. With this data, form the broadest possible structure, which will become the basis for further analytical work.

• Compilation of the semantic core of your site.

To create a structure based on the semantic core, you need to search for?keywords. It can be done, for example, using Google AdWords. A thorough analysis of user requests will give a clear answer to the question of what is now in special demand.

• Drawing up the structure of the site.

The resulting keywords need to be divided into clusters. These are groups of queries that combine thematic demand in a specific area of the subject. You must clearly understand what key queries each category of the site will be promoted for.

After completing the third step, you'll see clearly which category each website page should be in. The next step is to transfer the structure that you have developed to the website. Each of the categories should receive a unique and understandable URL.

As a result, the structure of your site should be so user-friendly that even an INEXPERIENCED visitor can easily find any of your services.

As you test your website prototype, put yourself in the shoes of potential customers and see if it's easy for them to find answers to their questions. Try asking your friends to complete a few simple tasks on the site. If they can do it, then other users can do it too.

In the following articles, I will touch on a voluminous and important topic of creating content for a legal website. Usually, lawyers talk about website articles with more interest than?SEO?and website structure. For now, I remind you that website creation, like anything else, basically, should be done with keen insight and proper judgment.

If you have any questions about the process of creating a well-structured website, feel freeto ask!

Good luck!