Solving For an International Finance Problem With Crypto

How did Chris Maurice , the co-founder and CEO of Yellowcard solve for the massive problem that existed of sending payments from the west internationally? By creating a transparent and customer centered crypto exchange in Africa that’s now grown into 16 countries on the continent.

Chris shares with Nima Gardideh what the biggest contributor has been for their growth, marketing tactics and programs developed for early user adoption, and how the current and future recession will impact the crypto industry.

More highlights include:

• How to build trust into a B2C fin-tech product
• How they solved for security issues prior to regulation
• Scaling the team and how to manage across different cultures
• Developing education programs and community building for user acquisition
• Multi-market organizational design and multi-language support

Follow us and our guests:

• Chris Maurice on?LinkedIn?and?Twitter
• Nima Gardideh on?LinkedIn?and?Twitter
• Pearmill on?LinkedIn,?YouTube?and?Twitter

What’s new at Pearmill?

• We’ve got a round-up of the?best paid social ads of 2022! Hand-picked by our creative team, there’s lots to love inside.

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