Solving Google Shopping problems with high-quality feed management

Why you MUST invest in a feed management platform for your ads? ??

Are you aware that more than half of online purchasers research on Google for discovering new brands? This means that your ads on Google Shopping should be top notch but how do we achieve consistency of well-performing ads?

Well, you can give us a high five as today we are sharing how to tackle four of the most common issue on this channel so you can achieve high-quality feeds that hit your sales targets and save you precious time.

Problem 1. Going only for the basics

Filling out the general necessary fields to publish an ad is simply not enough. No matter how qualitative your products are if your listings suck, well then your products will simply be not seen by anyone.

Enhancing optimization involves improving product titles, categorizing products more precisely, and providing comprehensive attributes. By supplying Google with precise product data, you increase the likelihood of your listing reaching relevant customers. With the help of a feed management solution, you can effortlessly enhance the performance of your source data. Our platform allows you to customize channel-specific rules that automatically convert your raw data into listings perfectly tailored for Google Shopping.

Problem 2. Flagged products?

If your Google Merchant Center is filled with errors then you simply need to get a better hold of your data. A reliable feed management solution includes advanced safeguards that proactively identify issues in your source data even before they are submitted to Google Merchant Center. It not only prevents the publication of incorrect exports but also promptly alerts you to investigate and resolve any potential problems. Combine this with the expertise of external Google Shopping specialists, and you can effortlessly offload the burden from your shoulders.

Problem 3. Do you struggle to understand what works for your ads?

Accelerate the process with the utilization of a feed management platform designed for A/B testing. The ideal feed management solution streamlines the A/B testing procedure by simplifying product categorization, segmentation into test groups, and the application of personalized labels to each product set. Seamlessly adjust your data for practically any test!?

Problem 4. Lack of consistency

No surprise that omnichanelling is such a trendy topic. Consistency across channels is key. Keeping the same quality across marketplaces, price comparison platforms etc is vital for your success. Delays in inventory updates, price changes etc. can harm your brand and thus your business as a whole.

You can take advantage of automating your product feeds updates to make sure you are well synchronised across systems.?

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