Solving the Content Marketing Problem
Chelsea McLean
Circular Economy Pioneers Australia Founder, Freelance Writer & PR Consultant + Planet Ark Environmental Foundation Australian Circular Economy Hub (ACE Hub) Portal Online Community Coordinator ?
More marketers are now seeing content marketing as a legitimate strategy rather than just a trend.
Content marketing is not an exercise in quick marketing success or a silver bullet – it’s a strategy that takes time and persistence, as my favourite authority Jeff Bullas attests. It’s an ongoing exercise and it needs consistency to build meaningful connections with your ideal clients, before the time is right to start selling to them.
“Great content is the best sales tool in the world.” ~ Marcus Sheridan
How many times have you heard the phrase “content is king”? The truth is, content is king of marketing because it’s so important to build a relationship with your prospects - to connect with them and establish trust. A content marketing campaign helps you build your sales funnel so you can establish instant rapport with your target market and develop a highly lucrative, ongoing relationship with them.
The Biggest Challenge for Marketers
Creating engaging content is the most persistent challenge for marketers who struggle with producing content consistently and measuring its effectiveness.
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More marketers say they are challenged with finding trained content marketing professionals this year than last year. Only 60% of businesses with a documented content marketing strategy consider themselves effective at it, compared with 32% of those with a non-documented strategy, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report.
Top 7 Things You Need To Know about Content Marketing
My favourite subject is content marketing and I’ve spent a lot of time recently researching many global authorities on the topic. These are the top 7 things I think you need to know:
After I’ve posted about each of my 7 tips, I’ll be offering you my free eBook “7 Keys to Clever Content Creation”.
Sales Director @ SAPPHIRE CLEAN, CORP | Sales and Client Acquisition
9 年Great article - Cleaning Support Services
Hi Chelsea, great tips and article and thanks for sharing. One of the biggest problems I see with content marketing is, there is no shortage of content but people are not sure what to write about, how to map it out and execute it which results in them becoming disheartened and their content not getting any traction. A great strategy I use to overcome this and that I suggest to my clients is to create an editorial calendar. I'm sure you're no stranger to those. Then I create a core theme for my content marketing that runs for 3 months. Then, once I have my core theme I create sub topics of that core theme that go out once a week over that 3 month period. This strategy gives my content marketing much more traction and engagement over a period of months instead of just having a "one-off" email or content post which may or may not get read. Hope you're well and thanks for the endorsement. Best wishes, Eddie