Solving the Content Crunch: Unleashing AI-Marketing Potential

In our latest ebook, The Definitive Guide to AI for Marketers, we explore the history of AI, its impact on modern marketing, and how marketers can utilize AI to enhance their strategies. We also discuss the risks and opportunities associated with implementing AI and provide practical guidelines to navigate this transformative technology.

AI has become an integral part of our daily lives, with 77% of the devices we use featuring some form of AI. Its rapid growth and commercialization have opened up new opportunities for businesses and consumers alike. And in our current state, AI is poised to change how we approach marketing.

But rather than creating a total upheaval, AI stands to disrupt how marketing is done today, in the same way that marketing automation did many years ago—by making it easier to market at scale. The right implementation of AI tools can alleviate a lot of the pains of a modern marketing team, allowing you to refocus attention on strategy and optimization, from your goals to how to measure success.

Solving Pain Point #1: Time, Resources, and Capacity

Marketing’s top pain point is capacity, being asked to consistently “do more with less”— so a tool that can intelligently respond to, summarize, and create content can be an ideal solution that addresses this frustration.

ChatGPT, Lumen5, and tools like these were created around the notion that AI creates a bridge between human intelligence and machine outputs. By using AI to create videos or generate new ideas from text input by the user, for example, new channels of video marketing, communications, and visual messaging is opened to marketers who otherwise would need to outsource the work to a third party. AI can take a one-person marketing team and exponentially increase their output.

Solving Pain Point #2: Starting a Couple Steps Ahead

AI can create content very easily, but that’s not the use case where most marketers will likely find value. Instead, what AI can be good at is being an editor, summarizer, or generator of ideas.

Content marketers can get rid of the ‘blank page syndrome’ and beat writer’s block simply by asking a chat AI tool to come up with a few ideas; or, once the blog is written, use AI tools to create different lengths and summaries for use in different channels.

The crucial next step that will differentiate average marketers from great ones is the ability to then take the AI-generated ideas, and validate them through their own SEO research, content audit, and knowledge of the industry.

For marketing leaders, the key is to encourage the team to use AI for the tasks that it is most suited to do. For marketers who need to operate in different channels, AI can help provide a new perspective and help change how we approach repurposing or creating content to suit different audiences and mediums; it can help start off the creative process, or to re-purpose with the intent of better distribution.

Solving Pain Point #3: Technical Gaps

Just because we can all drive a car doesn't mean we're all professional race car drivers or F1 champions. Similarly, just because we can use AI in marketing doesn't mean we're all experts in AI implementation.

With the right AI tools, marketing leaders can empower their teams to take on formerly-challenging campaigns without an enormous price-tag or drain on resources. By automating some steps or tasks, what once seemed like a challenge can be merely a push of a button and a few iterations away.

Think of your work with AI as a partnership. AI and humans both have limitations that we can help each other with. Computers are great at a lot of things, like processing data quickly and digesting tons of information. What they lack is the creativity, strategic understanding, and unique perspectives that come from humans. That’s why AI can be a powerful tool that helps marketers execute on ideas and become better marketers.

For example, the entire video creation process.

Creating videos can seem like such a daunting process. But video tools like Lumen5 take advantage of recent AI advancements to make it easier to create videos based on existing articles, blogs, or text.

For short-form videos, brand-focused videos, or when you need multiple videos, an AI-powered video creation tool can allow content marketers to create videos for social media, events, communications and more without needing to learn Premiere Pro or other editing tools. Videos are an increasingly notable and successful content channel for marketers no matter the length, and can be brought in-house without the need to hire a video-specific marketer. Your best content writer can now become your best video storyteller.

What used to take weeks/months, third-party agencies, or a brand new hire, can now be done by the team, and with full control. Using AI-supported tools, marketing leaders can empower their team with new skills to experiment with new or otherwise difficult-to-produce forms of marketing. Like this one:

By downloading our ebook, you'll gain valuable knowledge and practical strategies to harness the power of AI in your marketing efforts. Stay ahead of the competition, drive better results, and navigate the evolving digital landscape with confidence. Embrace the potential of AI and supercharge your marketing strategies.