Solving the 40,000-Piece Puzzle: The Structure Behind Major Event Planning
Jesse Kiuru
Full-Stack Event Strategist | Major Event Advisor | Event Planner | Eventpreneur at Bonacube | Partner at Inlean Creative | Dad of ?????? | Empowering Event Pros to Work Smart, Not Hard at jessekiuru.com ??
Imagine sitting down at your dining table with a thousand-piece jigsaw puzzle spread out before you. The box is open, the picture on the cover is clear, and you know where to start—find the edges, group by colors, and start building one section at a time.
It’s a challenge, but you feel confident.
Now imagine someone dumps 40 boxes of puzzles on the same table, mixes the pieces together, and hands you the task of completing them all simultaneously.
This is what planning a major sports event feels like—an event that might welcome over 100,000 visitors across multiple days, involve in average 40 programs, include hundreds of projects, and ultimately require easily 40,000 tasks to be planned, run and completed.
Without a system in place, this isn’t just difficult—it’s outright impossible.
But here’s the secret: You don’t solve the entire puzzle at once.
Instead, you rely on a structure—a system that breaks this overwhelming task into smaller, manageable pieces.
This is the story of how structure transforms overwhelming complexity into clarity, accountability, and action while planning major sports events.
Why Structure Matters in Major Event Planning
Planning a major sports event isn’t just about what happens on the pitch, court or courses.
Behind every match, competition, ceremony, and celebration lies a complex network of logistics, guest services, safety measures, marketing efforts, and infrastructure setups. Without a clear structure, this network can quickly fall into chaos.
Deadlines get missed, resources get wasted, and visitor experiences suffer.
It’s not enough to simply have a plan—you need a systematic structure to connect big-picture goals to smaller tasks.
Structure brings clarity at every level. It ensures that everyone involved—from the event CEO to a volunteer handing out water bottles—understands exactly what they need to do, why it matters, and how it contributes to the event’s success.
And in the world of major sports events, clarity and consistency aren’t just nice to have—they’re essential.
Think of it like building a skyscraper. You wouldn’t start pouring concrete randomly or ordering windows without blueprints.
Instead. You’d begin with a master plan that outlines every phase, every layer, and every component in detail. Major sports events work the same way.
Important to understand. Structure is not bureaucracy—it’s the blueprint that makes the impossible achievable.
The Path from Programs to Tasks
At the heart of every well-executed event lies a hierarchy—a clear path that connects the event's purpose and vision at the top to the smallest actionable task at the bottom.
At the top of this structure are Programs—the broad strategic areas that define what the event aims to achieve. Think of programs as the city districts in a sprawling metropolis, each with a distinct purpose and identity.
For example, the Transportation and Mobility Program ensures smooth movement of teams, officials, and spectators across the city. The Safety and Wellness Program focuses on the health and security of everyone involved.
Inside each program live Projects. Projects are specific initiatives within a program—like individual buildings within a district. Under the Transportation Program, one project might focus on VIP Transport Services, while another handles Shuttle Services for Volunteers.
Beneath projects are Task Groups. These are the focused workflows, like the individual floors of a building, each responsible for a specific output. In the case of VIP Transport Services, one task group might focus on Airport Pickup Coordination, ensuring arriving VIPs are greeted and transferred seamlessly.
At the most granular level are Tasks. These are the individual actions—the puzzle pieces being placed into position. In our airport example, a task might be to schedule shuttle pickups for VIP guests arriving at specific times.
To see how this all fits together, let’s consider another example:
Imagine the Catering Program of a major sports event. At the top, the program focuses on delivering high-quality meals to thousands of attendees, athletes, and VIP guests. One project under this program might focus on the VIP Dining Experience. Within this project, a task group could handle Banquet Hall Setup, and a specific task might involve arranging table settings for a formal dinner reception.
Each layer supports the next, cascading strategic objectives downward and feeding operational insights upward. This structure ensures that every single task, no matter how small, contributes to the larger picture.
In essence, every task has a home. Every action has a purpose. And every team member knows exactly where they fit in the grand scheme of things.
The Five Types of Tasks
When you zoom in on the 40,000 tasks that make up a major event, you’ll notice patterns. Every task belongs to one of five essential categories:
#1 Leadership Tasks: These are the big-picture decisions. Leadership tasks ensure that we do the right things. This might involve approving the master timeline or finalizing the event’s overall vision.
#2 Management Tasks: These are about execution and oversight—making sure we do things right. Management tasks focus on tracking timelines, reviewing progress, and ensuring resources are allocated efficiently.
#3 Production Tasks: These are the hands-on, operational tasks that make things happen. Whether it’s assembling stage structures, setting up team locker rooms, or coordinating sound systems, production tasks are about action.
#4 Commercial-Driven Tasks: These focus on revenue and visibility. Tasks here include signing sponsorship contracts, running promotional campaigns, and managing ticket sales.
#5 Event Experience Tasks: These focus on creating memorable moments for attendees. From designing fan zones to setting up information booths, these tasks shape how visitors feel during the event.
Together, these categories cover, in fact, the entire landscape of event planning, ensuring that every task has a role, every effort has value, and every contribution fits into the larger puzzle.
Why This Structure Works
Structure works because it scales. Whether you’re handling 10 tasks or 40,000 tasks, the same principles apply.
Programs give direction, projects create focus, task groups bring clarity, and tasks drive action.
Structure works because it creates accountability. Each task has an owner, a timeline, and a clear connection to the larger goal.
Structure works because it provides clarity. There’s no ambiguity about what needs to be done, who needs to do it, or why it matters.
In short, structure is what turns chaos into clarity.
Because when you start with structure, even the most complex puzzle can be solved.
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