Solve the Biggest Content Marketing Problems with One Solution

Identifying marketing bottlenecks is the key to optimizing your efforts and getting a better return on your marketing budget.?

Identifying the right solutions can be a really tricky part too.?

We want to make it extremely easy for you to choose Tumplate, so here are 12 challenges Tumplate solves.

12 Marketing Challenges Tumplate Solves

Challenge #1: Too many people are creating content.

It's challenging to keep the brand looking consistent. It can make managing the brand difficult when the different teams have different budgets, different content goals, and even different tools.?

Solution:?

With a custom-designed Tumplate theme, everyone in your organization will create visually consistent branded content.?

Get better brand control, no matter how many teams or people create content. Even people that know nothing about branding can create content that looks professional, and on-brand with Tumplate.?

We also have clients that use Tumplate only for specific teams, and the themes are planned for very specific content needs.?

For example, an HR team could be using Tumplate to create recruiting posts for social media, or internal communications team can use Tumplate to create content for factory floor or office digital displays for employee communications.?

Challenge #2: People get too creative, and they are not even designers.?

When people get too creative, the visual branding doesn’t stay sharp or consistent. You want people to be creative with their marketing content ideas, not the visual design and branding.

Solution:?

Unlike many other editing tools, Tumplate does not reward extra creativity when it comes to branding. All brand elements are locked in the editing tool.?

Individual users can not change brand elements. For example, you can lock the size or the positioning of the logo or other brand graphics. The text will always be done in brand-approved fonts. The logo will always have the correct safe space around it. The brand colors will always be accurate. The animations are always consistent and pre-approved.?

Challenge #3: People don’t know how to use editing tools.?

Learning to use the most common design tools professionally can take years, and it can limit how many people in your team create content if only the ones with design skills can create visual content.?

Solution:?

Tumplate does not work like traditional content editing tools and it is customized for your brand.?

The editor is customized for your brand, and the only thing the user needs to change is the copy text and possible images or video content. They start creating content on a ready-made template, and they don’t have to worry about learning to design.?

When you purchase Tumplate, we will teach your entire team how to use Tumplate. Because the web application is so easy to use, it will only take two hours to master using it.?

We can also build integrations that make some of the processes automated, making it even easier.?

Challenge #4: Designers are wasting time, resources, and their talent in simple image resizing work.?

You have a limited amount of designers who master the design tools, and then instead of them doing critical design work that only they can do, their time is wasted on simple image resizing work or adding branding to images, or making other simple designs.?

Solution:?

Let your designers do work only they can do, and everyone else can create simple branded content with Tumplate.?

Free your graphic designer's time for something more important than simple resizing work, and you will get better marketing results, and probably keep your designers happier too. Tumplate will automatically resize the created content in all aspect ratios, so there is no need for anyone to waste time in getting the content optimized for all channels.?

Challenge #5: Creating content is too expensive.?

Any way you look at it: creating content is too expensive. Either it’s hiring more team members and creating it in-house, or the cost of outsourcing is too high, and you just can’t purchase all of the content you’d like.?

Solution:?

You pay a monthly or annual license fee for customized Tumplate, and you can get thousands of pieces of content. The more you use Tumplate, the lower the piece per content gets.?

Optimize the content production in a way that your marketing budget goes into creating the best ideas, not amplifying that one idea and making content for all channels. You can generate more ideas when you automate part of the content production process with Tumplate.?

Challenge #6: Working with external marketing agencies is limiting.?

Your agency does great work, and you wish you could order more content from them, but it’s too expensive. When you want small changes or to repurpose old content, there are always extra fees and the turnaround times can be long. It’s expensive and sometimes not fast enough to optimize all content for our needs.?

Solution:?

You don’t have to give up on our agency, but optimize the work process and get more content.?

Your agency can use Tumplate to do more faster and cheaper.?

You can make small changes to content yourself and maximize the content output volume, even if you outsourced the initial creative ideas and design. Both your agency and your in-house team can use the same Tumplate to ensure brand consistency. Content can be produced much faster pace, for a significantly lower cost.?

Challenge #7: It’s impossible to scale content production for all channels/ locations/ languages etc. when we need so many versions of it.?

Multiple brands, locations, representatives, stores, and languages.?

Handling the content for the main brand is one thing, but when you have to create customized branded content at scale for all of your needs, it feels impossible. Talk about multiplying the challenges!?

Solution:

Scale high-quality branded content with Tumplate. You control the branding and the themes, and then individual teams, locations, and people can use Tumplate to create branded content.?

We can even create automated integrations that help you to create content faster. This makes it possible to create even hundreds or thousands of pieces of content fast. For a low monthly fee, not draining your entire budget.?

Challenge #8: Our digital tool stack is not good enough to start integrations to create high-quality content at scale.

Maybe you think you need to have a highly sophisticated tool stack in order to create an automated workflow. You don’t. Fewer tools are not necessarily a bad thing.

Solution:?

You don’t need many digital tools in order to scale.?

Tumplate is an easy-to-use visual content editing tool that creates high-quality images and video content, and most of our clients only use Tumplate as an editing tool and are not utilizing digital integrations yet.?

Tumplate can also be custom-designed for your needs and your existing digital tools. We can connect your product feed, a content management system, image and asset bank, etc. with Tumplate.

We help to make your tech stack shorter, not longer.?

We will customize Tumplate for your specific needs, and we can even build a social media scheduler for you, right at Tumplate.?

Challenge #9:? Not enough time to create more content.?

Maybe your team is already stretched as it is, and you don’t have time to create more content.?

Solution:?

Tumplate can help to optimize your content creation process, and by removing some of your tasks completely, you will have time to do what’s most important. We can also create the content for you.

Tumplate is a much faster content editing tool than other visual editing tools. We also offer Content As A Service, and you get ready-made content delivered to your content bank or even scheduled directly on your social media channels. We got you.?

Challenge #10: We would do more timely reactive content, but the design and approval process takes too long.?

It’s challenging to do content fast and react to the market situation, trends or customer needs. When you have multiple team members like a manager, copywriter, designer, social media manager to coordinate with the content production or you use an external agency, and usually the moment has already passed before the content is ready, approved, and ready to be published.?

Solution:?

With Tumplate you could have an idea in the morning and have it published by noon.?

Tumplate is already branded and it’s easy to create different kinds of content with it even fast. Anyone in your team could mock up the initial idea for the content on Tumplate and send it immediately for the team to see and for approval. You can either comment on the design, or you can open the content in the editor and easily make the needed changes, and mark the content approved.?

Challenge #11: We just paid for an expensive brand renewal, and now need to get the new brand in use as fast as possible.?

The brand renewal process can take a long time. And once the new brand is ready, you want to show it immediately everywhere. It can take ages to update all existing themes, tools and image banks.?

Solution:?

Many of our clients have bought Tumplate at the same time as they’ve done a brand renewal or brand refresh. It is the fastest way to get everyone using the new brand in a cohesive way.?

You paid a lot for the brand renewal, now get the best ROI for your visual brand by making sure all of the content is well branded.?

Challenge #12: Adapting content strategies to (new) platforms is painful.?

There are new content platforms launching all the time. And the existing content platforms keep changing their algorithms and even which type of content and which content aspect ratios perform the best.?

Solution:?

Leave the optimizing for Tumplate. We can customize the editing tool to create content for any size and in almost any format. Even digital ads.

Whatever aspect ratios are needed, we can customize your Tumplate in a way that you can create optimized content for all of the platforms you want.?

What are you waiting for???Book a demo now, and contact our sales team to hear how we can help with your content production needs. You can find?Joni Koukku?and?Hannu Aukia?also here on LinkedIn and contact them directly.

Want more content marketing tips? Make sure to subscribe to the?Marketing Bites newsletter?here on LinkedIn.