Solv Communications Media Training to the Rescue

Did you know that 92% of people trust media coverage, while only half of people trust paid ads? These are the findings from a recent Cision Canada study.

Media coverage is an important tool for businesses looking to boost visibility, enhance credibility and increase profits. It can also help your business stand out from the competition.?

But how do you feel when a reporter contacts you for a media interview? It can stir up feelings of concern and reluctance. You may feel that your organization’s story will be misrepresented or taken out of context, or that your spokesperson may get flustered and forget their key messages.

As an accomplished network television reporter and anchor and now CEO of Solv Communications, I’ve trained hundreds of leaders to relay their message succinctly and with impact. Our proprietary training helps leaders deliver powerful messages by teaching them how to use their words, tone, and body language effectively.

Here are four key skills you’ll learn through our bespoke training workshops:

1. Communicating to inspire people: Learn how to speak in a way that gets people to take notice. We'll teach you how to frame key messages, share captivating stories that keep your audience engaged, and keep your messaging on track.
2. ?Navigating difficult questions: Get tips to help you develop prepared responses to difficult questions. Sometimes journalists ask difficult questions. Our tailored training prepares you to answer realistic questions that your stakeholders want to know. We’ll work with you to craft key messages that prepare you for any unexpected twists or turns in the interview.?
3. Shaping the narrative: You’ll learn valuable techniques to help you control the media interview while shaping the narrative. We’ll even practice on camera with you to ensure you have the confidence and grace to create the outcome you want.?
4. Managing a crisis: Discover tactics to survive any crisis and issue. New challenges and crises are common in today’s fast-moving world. When a crisis strikes, leaders must be able to communicate quickly and correctly with the media and other stakeholders. With over 20 years of experience upskilling leaders, we can prepare you to handle any crisis and empower you with the skills to communicate clearly in high-pressure situations.?

Taking part in media training with Solv Communications means being trained by Western Canada’s most experienced media training team. To grow your media skills and understand the media with advice and tips from our experienced team, contact us today.

Written by Nicole Harris, Founder & CEO, Solv Communications