The Solutions Project's 2021 Climate Solutions Narrative Trends Report

A Letter from Gloria Walton, CEO of The Solutions Project

When it comes to solving the climate crisis, solutions-oriented storytelling that centers people and equity is imperative. We are in a moment where the doom and gloom narrative is shared on media and social platforms to bring awareness, but this isn’t cutting it. In a time where systemic injustices are exacerbated by a global pandemic, a racial reckoning, and the climate crisis, people are looking for stories of climate action and solutions. And many of these stories of hope and justice come from the intergenerational power-building work led by frontline communities.

Since 2018, we’ve been following media coverage to see where the gaps are when it comes to renewable energy stories and how the energy narrative reflects people and communities. We've also explored how funding gaps in climate philanthropy correlate with a lack in media coverage. In the last few years, we saw progress—our 2021 Climate Solutions Narrative Trends Report shows that there is momentum happening. Over the years, we’ve seen more journalists ensuring that renewable energy stories also center people, acknowledging that communities of color play a leading role in intersectional climate justice solutions. This year's report also examines coverage of food and water systems, issues that disproportionately impact Black, Indigenous, immigrant and People of Color communities, but still lack sufficient coverage.

We are seeing a new generation of solutions-focused reporters and outlets focusing on frontline communities, women's leadership, and grassroots organizations that are leading and creating lasting transformational change. There is also increased conversation around equity and justice, bringing awareness that the climate crisis is more than just the environment; it’s a racial, economic, and social justice issue.

While we celebrate the active shift in the climate movement, more must and can be done. There are opportunities for journalists, aspiring journalists, content creators, and storytellers to amplify climate justice solutions and focus on grassroots movement leaders and their respective communities. We need to share their stories and celebrate successes that have been historically excluded from mainstream media to show the global community what’s possible and radically reimagine what an equitable and sustainable future looks like—for all people and the places we call home.

GLORIA WALTON

CEO The Solutions Project?

Read the full report here.