Solutions Lead To New Problems

If you are someone who wants more leads, more leads, more leads.

And if you have asked for leads based on a commission or revenue share? agreement.

Consider this - more leads will not solve an existing business problem.

First,? if you lack cash flow and can only pay for new business, you need to solve the more immediate issue:

Why can’t I sell to my immediate network and generate cash?

You should be able to consistently solve a problem for the right type of lead before you look to scale any lead generation.

Lack of knowledge on how to generate new business can’t be solved by someone else if you can’t solve it yourself at least organically.

The irony is that you might get burned by lead generators exactly because they are willing to work on commission or pay per lead.

The lead generators are motivated to book calls at any cost and will do questionable things to generate a call.

We hear of companies paying leads to take a call [in exchange for an Amazon gift card], or spamming so many companies that eventually they will get someone willing to turn up for a call.

If you desire a solution like more leads - you risk creating new problems.

Lots of unqualified leads.

This leads to heavy follow up process and painful closing cycles.

You need to know you’re solving the right problem for the right person before you ask for more leads.

If you desire a solution like more cash in the business - you will create new problems.

Cash in exchange for work that is time consuming and clients who are demanding.

Lots of fulfillment will take your attention away from generating new business and will mean a future dip in your cashflow again in the future.

Whichever way you look at it, wanting a simple solution will only create more problems for your business.

The hard work for you is to not just want a high volume of leads but to seek more qualified leads, that are easy to create solutions for, who are grateful for your work, and who pay without difficulty.?

This often requires saying NO to a lot of business in order to say YES to the right kind of business.

Outsourcing lead generation and scaling should happen once:

you know the cost to acquire a new lead and you’re willing to pay that cost.?

you charge more for your work and focus only on the premium clients who will pay for this gladly and see results quickly.

you to have messaging, content and other marketing touch points in place to speak to the leads generated and further qualify and pre-sell them.

The outsourced work of lead generation is then simply an extension, like arms and legs, of the brain work which you have already done.

We don’t ask our feet to guarantee that they will take us where we need to go. If we do, we risk our feet taking us to the wrong place.

We make sure our brain knows the path that needs to be trod, then the feet will take us there.

Don’t look for a solution that is going to lead to a new problem.