Solutions for the Ecosystem: Market Opportunities in MEAPT
How can data service Big Tech companies and Solution Providers looking to engage the ecosystem? As Tech and Innovation rise to uncharted levels across Emerging Venture Markets, Big Tech players are looking at the ecosystem for partnerships, market entries, and business development. Here's a look at all the work needed in finding the optimal synergies with data at the core.??
Last year, the startup ecosystem across Emerging Venture Markets accessed a new level of funding, with MENA crossing the $2Bn mark while the overall ecosystem across MEAPT raised south of $8 Bn over FY 2021.?This remarkable level of investment in the startup space has been in support of its grand scaling ambitions.?
Startups across MEAPT have been able to achieve a level of Tech & Digital innovation able to crack critical pain points like financial inclusivity, the shared economy, and on-demand servicing. With cunning foresight and Tech ingenuity, we’ve been observing regional offerings like?Pyypl’s cross-border digital payment card,?Altibbi?building the region's first end-to-end fully integrated primary care offering, or?FinTech Galaxy?setting the infrastructure for regional API integrations.?
With this in mind, the entrepreneurial world has been gaining more attention from Corporate & Big Tech players. On one end, Big Tech understands the gatekeeping position of local startups when it comes to tailored next-gen innovations. On another, Big Tech understands the Tech solutions and maintenance required in the backend of seamless product offerings. With access to world-class technology and eagerness to enter local markets, Big Tech’s interest in the startup ecosystem has become a no-brainer.?
A lot of planning, prospecting, and decision-making takes place in Big Tech/Startup partnerships, here’s how data can be groundbreaking in that endeavor:
Prospecting & Lead Generation
Most recently, we saw?Mastercard?making a strategic investment into KSA-based Fintech?Hyperpay. This investment provides a natural consolidation of two FinTech innovators able to add value to the local digital payment ecosystem. Although partnerships like this one seem straightforward, extensive market research and stakeholder mapping take place in the process.?With over 23K startups listed on the MAGNiTT platform, this exercise becomes much simpler. Whether in search of servicing, acquiring, investing in, or partnering with startups across EVMs, our data directory is designed to become a key prospecting tool.
Even further, with the new listing of contact details,?stakeholders are able to engage 81% of previously funded startups on the platform, allowing Big Tech players to go beyond prospecting and into lead generation.?
In addition to this, our?Investor?& Enabler directories?are also impactful and multi-faceted assets for Big Tech & Solution providers looking to service the ecosystem. Stakeholders are able to identify the leading backers & innovation hubs in search of potential synergies with portfolio startups and community members which they can then pitch and eventually provide solutions for.?
Market Mapping & Dynamic Strategy Planning
Data is an essential asset for many different businesses when it comes to sales strategy and planning, especially when they look to grow into and capitalize on new markets.?Access to MAGNiTTs dynamic data offering, gives users seamless?access to real-time and historical data,?in order to track emerging trends within different geographies and/or industries. In doing so, stakeholders now have the insight needed for big wins and critical decision-making, enabling market growth and new market entries.?
No doubt, the interest that Big Tech companies are starting to show in the startup ecosystem is amplifying. In the first half of this year,?we have seen an almost 30% increase in inbound sales leads?coming to the Business Development team at MAGNiTT from global big tech companies. We have also observed global players like?AWS invest their capacities to fully back the next generation of Tech venturing across EVMs. While access to data and market insight remains critical in such endeavors, the flexibility, adaptability, and multi-dimensionality of our platform can be the hero of big wins.??
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