Solutions to Connect Healthcare and Pharma Marketers with More Patients

Wondering how to keep a pulse on an industry that’s constantly changing while also advocating for your brand?

Every other month, we’ll be sharing the latest in healthcare and pharma marketing while digging into the most effective strategies for patient acquisition and engagement. A human-centered approach can help you stay relevant and foster organic doctor-patient connections.

Read on to see what's vital today.

Why not all doctor search tools are created equal

Doctor search tools are essential in connecting patients with healthcare professionals.

It's not enough to simply educate a person about your brand when they visit your website. They have to talk to a doctor before they can receive a prescription. By connecting them with a specialist right then and there, you can improve your chances of driving a new Rx.

But, not all doctor search tools are created equal.

To drive more prescriptions and provide the best consumer experience possible, the Healthgrades Brand.com Guided Physician Search (GPS) tool is the perfect solution for marketers.

And to better serve consumers and pharma marketers, we recently improved our Brand.com GPS tool with updated features like languages spoken, frequency of treatment data, and direct doctor comparisons.

Our research reveals that pharma brands that used Healthgrades’ physician search tool within their native websites saw consumers who were 6x as likely to fill a prescription with that brand after conducting a physician search on that site.

How Phoenix Children’s expanded its digital marketing initiatives with Healthgrades

An effective marketing strategy can help patients find the right care, but what if your target audience can’t be reached directly?

This is the challenge Phoenix Children’s faced, as its marketing speaks to decision-makers like parents and guardians instead of patients directly.

Phoenix Children’s goals were to grow their brand’s reach, increase patient volumes, and explore additional avenues for digital success.

Their secret to success? Partnering with Healthgrades for a promotional program. ??

Within the first 12 months of the program, their doctors were featured to consumers visiting healthgrades.com over 135,000 times, and they received over 4,500 phone calls as a result.

Learn more from our full case study!

Pulse check: Not sure where to reach your audience? Try partnering with Healthgrades to connect with the largest audience of consumers searching for care. Our advertising solutions for health systems make your physicians even more discoverable and accessible.

How are health systems marketers empowering women’s health?

After years of pandemic-related caution, patients are starting to catch up on appointments and prioritize their health.?

But women in particular are still neglecting potentially life-saving preventative care, with Healthgrades research showing that 55% were still postponing or skipping health screenings and exams in the past year.

We recently hosted a live webinar discussing how marketers can help women prioritize their own health. Here’s a clip of our panel of industry leaders discussing how they engage women who have deferred care:

Check out the full webinar on-demand to see more of their in-depth roundtable discussion, covering topics like how to connect women with the right doctor, the recent efforts marketers are most proud of, and much more.

Reflecting on Pride Month and addressing gaps in LGBTQ+ care

Pride Month may be over, but we’re still reflecting on how health systems and pharma marketers can address gaps in LGBTQ+ care.

Healthgrades and OutCare Health recently conducted a joint study and found that medical gaslighting and medical-related trauma are major obstacles to care, disproportionately affecting more LGBTQ+ people compared to cisgender, heterosexual people.

Pulse check: There are a number of barriers to LGBTQ+ care that must be addressed, including inaccessible healthcare, lack of affirming care, negative medical experiences, and anti-LGBTQ+ legislation.

Our key findings will be featured in our upcoming special report—get a sneak peek at our research and sign up to receive the full report once it is released.

And in case you missed it, Healthgrades recently announced the launch of our new LGBTQ+ Affirming Care Designation in partnership with OutCare Health, enabling patients to identify healthcare professionals committed to providing treatment and affirming health services to LGBTQ+ communities.

Here’s to celebrating pride all year round! ?? ??