The solution which fulfils the Print Buyer needs
A really critical thing that lays out the successful beginning at Web2Print industry is establishing your target audience, as not all the products can be consumed by all the customers. So, a few key things we should keep in mind while defining the target audience are: first of all, their interest: undoubtedly, authors, publishing houses, leaflet and flyer creators, photo books are hugely attracted by Print Providers. It’s a well-known fact that Printing is the world-spread tendency that comprises a great deal of demographic and geographic groups, although the most essential ones should be deeply taken into consideration.
Interaction with your customers makes your solution efficient! You should never leave their perspectives aside because, undoubtedly, you want to be able to motivate them to use the solution you provide. If your customers are not able to connect with you or they cannot use your new technology, then you cannot be successful. How can we make the engagement with our print buyers more effective? First of all, high-quality usability allows clients to easily set up their purchase, yet in case they need some guidance, it can be provided as hints on the page as well as the knowledge base. It will serve as the information library for them to get about the product. The last but not least item which will help during the engagement process is a technical support team that will help customers use the particular solution and take feedback.
Traditional print workflow, irrespective of the amount of work (250 business cards or 10,000 flyers), is time-consuming, whereas web-to-print workflow requires only a few stages. Thus, the time a customer waits for final delivery is greatly reduced with web-to-print, making it ideal for tight deadlines. The client is not required to meet face-to-face with the printer either. Another perk of web-to-print solutions is that a buyer knows the price of the product he’s purchasing in advance as Print Providers claim to be transparent and all the pricing details are officially posted on the websites thereby giving confidence to customers.
Proffiz cooperates with the leading Dutch global Print API for Web2Print providers, E-commerce solutions and publishers around the world that enables customers to print flyers, posters, brochures, photo books and much more worldwide. By printing locally, they reduce carbon emissions and print costs. Moreover, it leads to a reduction of wasteful printouts and storage space and also less consumption of paper resources. Proffiz develops and helps focus on the needs of Print Buyers and turn them into relevant solutions that ease and advance the lives of customers who can have the confidence about being able to offer their clients convenient shipping options to any address in the world by integrating with our partner’s Print API.