A solution to the never-ending scrolling ditch

American consumers spend around eight hours of their day with digital media.

You can probably relate to the zombification of society: click, like share, scroll, click, like share, repeat.

The consumption loop is endless as long as your attention is. Your attention is the currency making creators rich - the people on the flip side of the coin.

Two sides of the same coin

• On one side, we have the creators.

Creators compete for your attention. Good or bad, they’ll create whatever you engage with.

• On the other side we have consumers.

It's easy to fall into the consuming loop. To break out of it, the solution is to consume less and create more.

Make the shift from consumer to creator

1. Quantity over Quality

Perfection comes with repetition.

Kate Volman, host of Create for no reason advises to create a little everyday, even if it's "bad" or "uninteresting". The key is to build step-by-step, and a little goes a long way.

For example, Jerry Uelsmann, professor of photography assigned two groups:

• The Quality group was allowed 1 perfect shot.
• The Quantity group was allowed 100 shots.

As a result, the Quantity group's photographs excelled compared to the Quality groups.

2. Start small, but start

There are two types of work:

• Soft work - Preparatory work. Writing goals, watching tutorials, planning, finding inspiration, templating emails.
• Hard work - Actionable work. Attending meetings, buying a domain, joining a community, pitching to investors, setting up a business account.

Both are important, but relying too much on soft skills can turn into procrastination. Don’t wait until it’s perfect, instead launch before you're ready.

For example, if Apple had waited until it is as improved as it is today to release the iPhone, we probably wouldn't have the iPhone.

Take the first steps

Some Hard action you can take to get on the other side of the coin

• Be like the people you want to be: Go to the places they go, consume like them, find mentors, read what they read.
• To sustain your creativity, create something you love. Pick a niche and create for audience. Write reviews, educate about what you know and love.
• Join communities. Communities are helpful for accountability and inspiration. Convertkit, join LinkedIn For Creators, and find groups in your area.