A solid framework for developing a marketing content
Payel Khara
Freelance Content Writer India | Content Writing | Blogging | Article Writing| Editing and proofreading
Scrolling through the webpages for long hours…. Looking at the blank screen for a couple of minutes….And scratching your head to think of what to write….
This is a common scenario for first-time marketing content writers. So, let's get rid of this panic and go through a step-by-step guide.
Why does writing textual content matter to digital marketing?
Indeed, video and audio dominate the content marketing world. Especially short videos and podcasts easily grab the attention of marketers, consumers, and brands. However, written content will never lose its value in the marketing domain.
Writing content is the most powerful way to reach your potential customers. Regardless of the medium, writing is an integral part of the marketing process. For instance, you need to write
Thus, writing is the primary activity for your digital marketing campaign.
But, how will you add fun to your marketing content writing journey? Your content development strategy should involve major activities.
# Know your GOAL
Do you know the secret behind good writing? You should devote not much time to writing. Rather, you have to allot more time to research and planning. So, get ready to conduct your research based on your goal. But, what is that goal? For every piece of content, there should be one goal.
?Consider this goal while writing the content of the page. The goal may be?
Incorporate data into the content-
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Statistical data with references acts as evidence. You may also choose customers' testimonials and industry experts' quotes for this purpose.
A simple data collection process will enable you to organize the content later. Besides, you can keep the reader engaged in your content.
Organize ideas-
Think of the right writing format. Is it simply a memo? An email? Or an internal message? If you like to publish a long article or supplement other social media posts, you should consider the most important aspects you need to work with.?
Writing format is as important as your customer data and needs. However, if you have already written the content, converting it into the desired format is difficult.
# WRITE and REWRITE
In your first draft, you might have written something rubbish or messy. But, the draft lowers your pressure. It may be quite easier to rewrite the draft and convert it into the most usable content. Consider the draft from a fresh perspective so that your rewriting process will be successful.
The copy should reflect the buyer's persona. Make sure that your writings are more focused, natural, and friendly.
# REFINE and PUBLISH
If you want to become a perfectionist, you cannot skip this step. So, the published piece of content should be perfect.
Both manual and machine-based editing processes are important. You can use?Hemingway,?Grammarly, and other editing tools to prevent errors.?
Although these AI editors are good, they are not as effective as human editors. So, you can work with a content editor to review and check your content. Professional content editors will replace the boring and unclear parts with interesting ones.
Conclusion
You have now understood the solid framework for developing marketing content. You can create the most powerful content with proper planning, an appropriate attitude, and reliable editing toolkits.?