SoftwareOne: Redefined

Hello – welcome to the new SoftwareOne.

Over the last few decades, SoftwareOne has undergone a profound evolution. We’ve acquired new organizations, evolved our strategy, developed relevant offerings and services for our clients, entered into new partnerships, and now – have redefined our brand and the face of SoftwareOne.

In this week’s edition, take a moment to meet the brand new SoftwareOne, and be sure to share your feedback in the comment section below!

Say Hello to the New SoftwareOne

Though our mission has been to help organizations around the world buy and manage software, we’ve learned as technology continues to reshape industries and deliver meaningful change in individuals’ lives that we must evolve our business and brand as a global IT services leader to support those changes. We have also successfully invested and made acquisitions over the past several years to become a cloud-first services powerhouse.

And now, with our new brand to reflect SoftwareOne’s evolution over the years, we are here to deliver the all-in-one solution combining IT strategy, procurement, and optimization necessary to win in today’s competitive digital environment.

Waving Goodbye to Reseller Roots with Rebrand

For 30 years, SoftwareOne has been a software reseller. During that time, we helped clients around the world buy and manage software; but as organizations look to move to the cloud and an everything-as-a-service model, we’ve evolved our business and brand into an all-in-one global software and cloud solutions provider - and we needed our new brand to reflect that.

We’ve developed a bold new identity that communicates our new integrated category. We re-engineered the SoftwareONE name to highlight the relationship between “Software” and “One.” The new logo demonstrates that software is embedded in everything we do. We help our clients build or buy software, and we complement this with an expanded portfolio of software and cloud services, from independent advisory, specialized technology execution, procurement marketplace, and managed services. When it comes to your success, you can pick and mix your solutions needs all in one provider, SoftwareOne.

All in One – Explore our New Brand

A rebrand is no small undertaking, particularly for a company that operates in 90 countries with a long-established history and significant brand loyalty from its clients and employees (no pressure). But it was no match for our Chief Marketing Officer, Susanna Parry-Hoey .

Explore our new brand and hear from Susanna on the “why” and the “how” of our mission to define our new market position and translate that into a brand position, architecture, and identity.

And that’s the scoop! We’d love to hear from you. What did you like? What do you want to see more of? Leave us a comment below????so we can make sure we’re serving up the best content for you. And don't forget to subscribe????so you don’t miss our next edition!