"Soft Wars, as Fashion Dynasties duke it out"

Almost 20 years later, Peter Coyote's article Soft Wars for Vogue Homme still rings true  "  The meanings of clothing are coded in a language which is expressed as color, finish, and style, which, along with personal aesthetics, expresses status and group identity. This 'language' is the weaponry for soft wars being fought between fashion Dynasties for the spoils of revenues, stock value, and market shares. "

The Soft Wars , Vogue Homme | April 26, 1989 by Peter Coyote

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