SOFII Announces Funding for Trellis Corporation: Revolutionizing E-Commerce Merchandising

We are pleased to announce that Trellis Corporation, an innovative e-commerce merchandising software platform, has secured funding through the Southern Ontario Fund for Investment in Innovation (SOFII). This funding demonstrates our ongoing commitment to supporting trailblazing companies across southern Ontario.

About SOFII: Empowering Innovation and Growth

SOFII is dedicated to fostering innovation and growth in small- and medium-sized enterprises (SMEs) across urban and rural communities in southern Ontario. Our program offers interest-bearing business loans ranging from $150,000 to $500,000, with additional funding available on an exception basis. Established by the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) in 2012, SOFII is delivered in southeastern Ontario by Community Futures Eastern Ontario.

Meet Trellis Corporation: Transforming E-Commerce Merchandising

Trellis Corporation was founded by Fahim Sheikh and Mohan Krishna Vemulapali, who bring over 15 years of experience in eCommerce data analytics, having helped Fortune 500 brands like Apple, HP, Coke, and Revlon excel on platforms like Amazon. Recognizing the challenges that brands faced in navigating the complexities of online marketplaces—relying heavily on spreadsheets and emails—they envisioned a better solution. Trellis was born out of the need to automate and optimize the 4Ps of e-commerce merchandising: Placement, Pricing, Promotions, and Product Content.

Innovating with AI and Automation: The Trellis Approach

Trellis leverages cutting-edge advancements in artificial intelligence, machine learning, and automation to empower brands with the tools they need to grow profitably in a highly competitive online environment. The platform enables brands to collect, analyze, and act on data related to the 4Ps, allowing them to optimize their strategies and drive success across multiple marketplaces.

By addressing the gaps in e-commerce merchandising, Trellis provides brands with the ability to make data-driven decisions quickly and efficiently, eliminating the need for manual processes and enabling them to stay ahead in a rapidly changing market.

SOFII Funding to Accelerate Growth and Product Development

The funding provided by SOFII will be instrumental in supporting Trellis Corporation's next phase of growth. Specifically, the funds will be used to invest in sales and marketing efforts to increase market share and to continue the development of their innovative platform. By expanding their reach and refining their product offerings, Trellis aims to solidify its position as a leader in e-commerce merchandising.

“We could not be more excited or grateful for the funding provided by SOFII. Trellis has seen tremendous success over the years, and we're excited for what this next chapter will bring. This opportunity allows us to continue to develop our platform, adding features and functionality not seen in the eCommerce space. Through our platform focused on driving profitability, we're helping online businesses exceed their goals while ensuring scalable success.” - Fahim Sheikh, CEO.

Leading the Future of E-Commerce

Trellis Corporation is poised to revolutionize how brands approach e-commerce merchandising, offering a comprehensive solution that integrates the latest in AI and automation. By providing brands with the tools to effectively manage the 4Ps, Trellis is enabling them to not only compete but thrive in the digital marketplace.

At SOFII, we are proud to support Trellis Corporation on its journey of innovation and growth. Join us in celebrating Trellis's achievement, and stay tuned for more success stories from SOFII as we continue to empower innovation and ignite growth across southern Ontario.?