SOFII Announces Funding for Prime Datalytics Inc.: Automating the Future of Programmatic Advertising

We are thrilled to announce that Prime Datalytics Inc.( PDi ), a pioneering adtech company specializing in programmatic advertising, has secured funding through the Southern Ontario Fund for Investment in Innovation (SOFII) delivered by Community Futures Eastern Ontario . This funding highlights our commitment to fostering innovation and supporting the growth of forward-thinking enterprises across southern Ontario.

About SOFII: Empowering Innovation and Growth

SOFII is dedicated to fueling innovation and growth in small- and medium-sized enterprises (SMEs) throughout urban and rural communities in southern Ontario. Our program offers interest-bearing business loans ranging from $150,000 to $500,000, with additional funding available on an exception basis. Established by the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) in 2012, SOFII is delivered in southeastern Ontario by Community Futures Eastern Ontario.

Meet Prime Datalytics Inc.: Revolutionizing Programmatic Advertising

Prime Datalytics Inc., founded in 2018, has quickly established itself as a leader in the adtech industry, providing fully managed, programmatic advertising services to agencies across North America. Programmatic advertising is an advanced method of automatically buying and optimizing digital campaigns, encompassing formats such as display, video, connected TV, digital out-of-home, and audio.

Innovating for the Future: Automation and AI Integration

PDi's unique approach to data, coupled with its expertise in managing and optimizing programmatic campaigns, has consistently generated robust results for their clients. Now, PDi is taking a bold step forward by developing a SaaS platform designed to automate the entire programmatic advertising buying cycle—from data and planning, to buying and execution, and to an automated, agnostic approach to demand-side platforms (DSPs). This innovative platform, driven by artificial intelligence, aims to level the playing field on behalf of independent advertising agencies. PDi's platform is set to accomplish this by enabling these agencies to be more effective with their campaigns while achieving significant cost-saving efficiencies.

SOFII Funding to Propel PDi’s Vision

“The application process for SOFII is comprehensive, but our program manager provided a ton of guidance throughout – thereby simplifying it. The SOFII funding is helping us expedite our growth plan through the acquisition of additional Canadian talent, and as such, we’re exceedingly appreciative of it.” Eric Thaler , General Manager

The SOFII funding will provide Prime Datalytics Inc. with the working capital necessary to accelerate the development and commercialization of their AI-based self-serve platform.

Leading the Charge in Adtech Innovation

At CFEO through SOFII, we are proud to support Prime Datalytics Inc. as they continue to push the boundaries of what's possible in adtech. Join us in celebrating their achievement, and stay tuned for more success stories from SOFII as we continue to empower innovation and ignite growth across southern Ontario.

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