Socialtrait’s Journey Through 2024 – Transforming the Landscape of Market Research

As 2024 comes to a close, it’s the perfect time to reflect on a year that has been nothing short of transformative for Socialtrait and the market research industry as a whole. This year, from pioneering advancements in AI-driven research to fostering global partnerships, has been about pushing boundaries, learning, and delivering more value to businesses worldwide.

Here’s a look back at our key milestones, lessons, and the exciting trends shaping the future of market research.

Major Highlights from 2024

?? Partnership with ESOMAR

This year, Socialtrait proudly became a partner and member of ESOMAR, cementing our position as a progressive force in market research. Collaborating with such a reputable organization has further validated our mission to innovate and advance the industry.

We were proud to be a Bronze Sponsor of the ESOMAR Congress: Mind | Myth | Machine, held from September 8 to 11 in Athens, Greece.

Over the course of this four-day event, our team not only showcased Socialtrait at our booth but also:

1. Hosted a masterclass titled Qualitative Insights at Quantitative Scale, led by our CTO and Co-founder, Suraj Narayanan Sasikumar, and Lead AI Developer, Lukas Judith, where we demonstrated how we achieved qualitative insights at scale.

2. Delivered a compelling presentation on the ESOMAR stage, Unearth Insights from the Unheard, led by Socialtrait CEO and Co-founder Vivek Kumar and Behavioral Researcher Gomathy, discussing how Socialtrait connected with silent and hard-to-reach audiences using Gen AI for advanced market research.

?? Hosting at Tech Week

At this year’s TECH WEEK by a16z Santa Monica, Socialtrait hosted a groundbreaking panel discussion about AI Communities that united elite minds in consumer insights and market research. Attendees' response was phenomenal, with businesses eager to understand how Socialtrait can drive deeper, actionable insights.

?? Recognized at Web Summit

Being a beta startup at Web Summit 2024 was a proud moment for our team. It gave us the platform to showcase our cutting-edge AI tools to thousands of innovators and decision-makers, sparking meaningful conversations about the future of consumer insights.

By the Numbers

• 570 surveys completed: Conducted across industries, providing actionable insights to a diverse range of clients.
• 11 countries: Expanding our global reach, we’ve worked with clients from the U.S., Germany, Australia, India, and more.
• 32 new clients: From startups to global corporations, businesses of all sizes are leveraging Socialtrait to simplify their research processes.
• 10 new team members: We’re growing! This year, we welcomed incredible talent to our team, strengthening our capabilities in AI, behavioral science, and marketing.
• 7 conferences: We’ve presented at top industry events, sparking discussions on AI, innovation, and the evolving landscape of market research.

?? Atlanta, Sydney, Berlin, Lisbon, Athens, Santa Monica—just in the last six months, we've almost done a round-the-world trip.

Looking Ahead: Validation of AI Research Outcomes

Can AI simulate human behavior as accurately as traditional methods?

This is a question we often hear at conferences and in client discussions.

Recent studies reveal a strong correlation between the use of AI-generated communities and the quality of insights. Businesses that embrace these technologies are not only reducing research costs but also gaining faster, more precise access to their audiences’ needs.

Academic Validation: Building Trust in the Predictive Power of Socialtrait

1. Hewitt et. al. 2024 showed the potential of LLMs to predict social sciences experiments from unpublished studies with very high correlation. (Stanford and NYU)
2. Yeykelis et al. 2024 further strengthened the trust in LLM-powered research by showcasing the predictive power of this methodology in media effect studies. (Stanford and Boston)
3. Very recently, in November 2024, Park et. al. showed that LLMs were able to achieve an average normalized accuracy of 85% when predicting the attitudes and behaviors of 1052 real individuals. (Stanford and Google DeepMind)

At Socialtrait, we believe the future lies in combining innovative AI tools with proven methodologies to deliver holistic, actionable insights.

Clients Validation

Every day, we collaborate with clients across diverse industries, conducting research that helps them better understand their audiences and markets. The validation and trust we earn from these partnerships stand as a testament to the quality and impact of our methodologies.

At Socialtrait, we don’t just simulate human behavior—we enable businesses to confidently act on insights powered by a fusion of cutting-edge AI and proven research methods.

Transforming Consumer Insights With AI

In 2024, we saw AI’s impact on market research evolve from being a novelty to becoming an essential tool for insights-driven businesses. At Socialtrait, we’ve focused on leveraging AI personas, communities, and behavioral modeling to help our clients simulate consumer behavior with unmatched precision.

The power of AI doesn’t stop at efficiency—it’s a catalyst for deeper creativity, faster adaptation, and strategic foresight. Clients who adopted our platform reported significant improvements in their ability to validate ideas and enter new markets.?

Gratitude for an Incredible Year

None of this would have been possible without our clients, advisors, and team members. Your trust, collaboration, and belief in Socialtrait’s mission have fueled our success this year.

As we move forward, we’re more motivated than ever to continue pushing boundaries, challenging norms, and redefining what’s possible in market research.

Let’s make 2025 another year of transformation together.

Here’s to the future.