SocialMinds LIVE top takeaways, CreatorFest and launching Lamb Weston on social

October's Chain Mail is hot off the press and ready for your Friday read.? ??

This month we’ve got plenty for you to get stuck into. New SocialMinds podcast episodes, launching our client Lamb Weston EMEA on social and a Prolific North Marketing award!?

Last but certainly not least, our sellout SocialMinds LIVE event returned to Manchester! Make sure to?grab your free download of our top takeaways report ?– more info on that below.? ??

But all in good time...until next month!?

For the commute ??

How does Canva , a tool beloved by social media managers everywhere, leverage local social to resonate with businesses, creatives, entrepreneurs and everybody in between, all over the world? ?? ?

We invited its social lead Lachlan Stewart onto the SocialMinds podcast to find out.?

A stellar episode as per usual. Tune in now. ??

A quick listen ??

Strategist Kieran Hughes returns to the SocialMinds sofa with our content marketer Melissa Harvey to give you the lowdown on six top social media headlines to have on your radar. ??

They discuss two updates from TikTok , including a keyword search ad update and a new partnership that’ll help you get more people shopping in store. ?

They also cover Facebook 's facelift to get Gen Z usership on the rise, two new updates from Snap Inc. and a surprising update from Instagram .?

Tune in below or catch up with the stories here.

Best in the biz ??

Hot on the heels of our partnership announcement with Lamb Weston EMEA , we launched the brand on Instagram and Facebook to celebrate its perfectly crispy potato products landing in a freezer aisle near you.

Our Friesdance (What a Feeling!) campaign is a social-first celebration of the brand’s playful personality, and it’s guaranteed to get “what a feeling, there’s no peeling!” playing in your head on repeat, starting...now. Sorry. Get the scoop in Prolific North.

Food for thought ???

Our business director Caity O'Shaughnessy joined the herd! She joins our senior leadership team and will be working closely with Brave Bison to continue delivering exceptional results for our clients and spearheading strategic business initiatives. More in Prolific North.

Group strategy director Ric Hayes was featured in The Grocer for some sage advice on how brands should respond when their brand or product is caught up in a harmful trend. Find out more here. ?

Ric was also featured in Campaign UK and The Drum this month as the industry reacted to the IPA’s latest Bellwether Report. Find his hot take in Campaign here and his thoughts for The Drum on how the climate will impact agencies’ growth plans here. ?

And the award goes to...????

BIG shoutout to team LinkedIn for scooping an award for Best B2B Marketing Campaign at the Prolific North Marketing Awards!?

Quintessentially British humour, savvy career advice, and views in the millions. No one does corporate TikTok like SocialChain x LinkedIn.?

More in the case study.

ICYMI ??

Our sellout SocialMinds LIVE event Future Casting Social’s Next 20 smashed it out of the park yet again!

On 16 October we welcomed over 100 marketers to Manchester’s Ducie Street Warehouse to share the room with speakers from Monzo Bank , Lick , SURREAL , TikTok , Greene King , John Lewis & Partners , Meta and loads more. ?

And to prove just how incredible the day was, we’ve compiled a takeaways report featuring the key learnings from every single session. So even if you missed out, you won’t miss out. ?

Download it now.

Speaking of top-class events, we hit up CreatorFest earlier this month, where our head of influencer Amelia Wollaston and senior strategist Gareth Harrison delivered a brilliant talk to a packed out stage.

They showed brands and marketers why creators are key to turning communities into customers, discussed the future of the creator economy and so much more.??

Catch the recap.

Marketing Moment of the Month ????

"TikTok has been a high investment and growth priority for our clients this year - expect that to continue in 2025. A key reason for that is the impressive growth on the platform itself but also the opportunity to engage with new audiences.

"TikTok’s evolution from entertainment to commerce now allows brands to interact with consumers in more ways than one and reach them where they’re already scrolling - as long as brands show up with authenticity.”??

Hannah Kimuyu

MD, Brave Bison Performance