Socially Powerful launches Aria, and Instagram is testing hashtag limits

1/6 Socially Powerful launches Aria

After countless hours of hard work, Aria is officially here. Our new, AI-powered software technology Aria is set to reshape the influencer search landscape. With access to 200 million influencer profiles, Aria takes your natural language prompts and creates lists of influencers that perfectly match your campaign needs. Say goodbye to hours wasted trying to find influencers, and hello to instant results that deliver. Find out more here, and join our waitlist here.

2/6 Instagram is testing hashtag limits

Instagram has begun limiting the number of hashtags users can add to their posts, with five being the maximum number of tags they can include within a single update. Some users are being presented with a pop up while posting, informing them of the new limit and restricting them from adding more hashtags. The move will reduce the risk of spam filling up hashtag pages, and will ensure creators and brands are being specific with their hashtagging, ensuring more relevant content.

3/6 TikTok announces partnership with UK Olympic teams

TikTok has announced a new partnership with the British Olympic and Paralympic teams, which will see British athletes use the app to connect with fans around and during the upcoming Games. The partnership will involve TikTok facilitating content workshops for hundreds of Team GB and ParalympicsGB athletes ahead of the Games, offering valuable media training and content creation guidance, aimed at improving their use of TikTok specifically.

4/6 Creators seek standardisation for payment terms

The creator economy is booming, and as creators have become a marketing must-have, they’re increasingly pushing for reasonable payment terms, asking for deposits, enacting late fees and employing other tactics to get their fair share of said boom. Investments into influencer marketing are still increasing year on year, and as it becomes a regular within marketing budgets, creators and influencers say they’re campaigning for brands, their agency partners and influencer marketing platforms to revisit payment terms.

5/6 Home Office to pay influencers to post on TikTok urging migrants not to cross Channel

The Home Office has run campaigns attempting to deter illegal migration for the last three years, but now Home Secretary James Cleverly has agreed an expansion into several new countries—using influencers. TikTok creators will be paid by the British government to urge migrants not to cross the Channel in small boats. A shortlist of influencers drawn up in Albania reportedly includes a rapper, two comedians, lifestyle bloggers, TV personalities and a travel writer, who were chosen for their ability to appeal to young men. The decision to delve into influencer marketing comes from the hope the campaign will save lives of those making the dangerous journey, and to stop illegal immigrants entering the country.

6/6 Zuckerberg becomes a content creator, reviews Apple Vision Pro

After trying the Vision Pro, Mark Zuckerberg says Quest 3 ‘is the better product, period.’ In a video filmed by the Quest 3’s video passthrough system in his living room, Zuckerberg highlights the tradeoffs Apple made to get the fanciest display possible into something that can be worn on your head in an acceptable form factor. Zuck didn’t seem to be phased by Apple’s latest product, and remained confident that Quest would come out on top. Which seems likely, given the high return rates of the Vision Pro, with customers stating issues such as eye strain and headaches.

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