Socially Positive Business Building

How socially conscious is your business??

If the answer is “not very,” or you’re wondering what “socially conscious” even means, you’ll definitely want to keep reading.?

Why? Because taking a socially positive approach to growth can have a massive impact on your company.?

According to a study by Cone Communications:

• 94% of Millennials believe that companies should address social and environmental issues.
• 70% of Gen Zers are willing to pay more for products from companies that are committed to positive social and environmental impact.

Now you see why it pays for your brand to focus on creating meaningful social impact.

The Challenge: A New Era of Giving

It wasn’t all that long ago that companies kept their distance from social issues. Sure, they might collect donations during the holidays, but getting involved any more than that meant potentially losing customers.

Well, times have changed. Now, many consumers demand to know where a given business (especially one they like) stands on social issues before they do business with them.

And, if an organization isn’t willing to take a stance—or if it’s one they disagree with—it will not give up its hard-earned money.?

Take a look again at those stats above. Younger people, in particular, don’t just want brands to be ethical and socially conscious—they expect them to be.

But how do businesses today reciprocate that demand? How do you get the youngin’s of today to put their money where their mouth is??

If you want to attract and retain younger donors, you’ll have to reach them where they live—namely, social media.?

You can’t just bombard them with pleas to donate money, though. Many would rather get their hands dirty by volunteering or contributing in ways that don’t necessarily involve opening their wallets.?

So, what’s the solution?

The Solution: A Powerful Partnership

So, how can you emphasize social issues and get folks excited about your organization's work??

If you operate a for-profit business, consider, for example, a fiscal partnership with a nonprofit. What this entails is simple: You partner with a nonprofit to access the tools and tactics it can use to help you grow your business’s social impact.?

As a result, the nonprofit receives donations, and your business polishes its public image.

A good example is our recent partnership with Sugary for our Empathy Project, which was created to empower the creative community's talent and make a compassion-driven societal impact.

For Nonprofits

As a nonprofit, you’re probably pretty socially conscious already, so immediately, you have a leg-up.?

Now it’s time to:

• Expand your reach: Learn how to connect with a younger generation of donors and volunteers through innovative digital strategies.
• Maximize your impact: Discover tools to optimize your fundraising campaigns, track donor engagement, and measure your organization's impact.
• Build lasting relationships: Explore strategies to build long-term relationships with your supporters and cultivate a community of passionate advocates.

For Brands

Things are sometimes a little trickier in the for-profit world, which is why it pays to be more strategic.?

This includes:

• Building authentic partnerships: Learn how to align your brand with meaningful causes and create connections with socially conscious consumers.
• Engaging your audience: Strategize new ways to engage your customers and employees through purpose-driven campaigns and volunteer opportunities.
• Measuring the impact: Track and measure the social and environmental impact of your corporate social responsibility initiatives.

Does this all sound a little overwhelming? It doesn’t have to be.?

Get to know Do Good Points and how we can help your business do good (and do well).?

Like what you read today? Drop a comment and let me know what you’d like to hear about next!?