Social Success with Colin Anstie

Your content must be of the highest quality and integrity and the greatest authenticity to build a brand in your specific area or territory. In the digital environment, to win you have to get in there and try new things. You will definitely make mistakes, but get in there and make mistakes, learn fast and capture your audience.

KNOW YOUR AUDIENCE

Become known as the go-to expert in property, in the market, in the area, and to the people that matter to you. Create really high quality content that people can trust. Give them as much information as they want and remove as much ego as possible. Make sure your brand, both online in social and offline in person is congruent across everything you touch.

INCORPORATE FACEBOOK GROUPS

Set up a Facebook Group based around your local area such as, I love (insert suburb or region). An enclosed group where the people are known can give you a very good view of exactly who your prospects or buyers or sellers are. People who are in that local area, who are interested in that space, and are looking at properties are likely to join and be a part of it. You could contribute lots of information about the area including property and real estate. You can also give expert advice and market updates. 

MAKE THE MOST OF INSTAGRAM STORIES

Instagram Stories are overtaking regular posts on Instagram. Instagram Stories are a post of a picture or a video that lasts for 24 hours, then disappears. Use the create mode to do live crosses and create quizzes, polls, and other content to add to your story. 

Instagram are trialling hiding the like counts, because users feel they are being pressurised into liking certain things because it's already got 10,000 likes, for example. So, they're going to remove the like counts, so people can just judge what they do or don't like. This changes the thinking. It puts pressure on people to put out really high quality content. Quality has become really important. 

MAKE THE MOST OF FACEBOOK MARKETPLACE

Facebook have just announced that they've added shipping to Facebook Marketplace which makes it closer to an eBay. At the moment, you can list a property for free on Facebook and a lot of agents are using it to sell property. There has been a lot of talk that Facebook will launch a real estate service, so get in front.

WHAT’S COMING

Facebook has launched Facebook Dating in 19 countries. One of the first applications is Secret Crush. And so, what you can do is go online and nominate up to nine of your friends, or friends of friends, that you've got a secret crush on and if they are on Secret Crush, and say they’ve also got a secret crush on you - Facebook will give you a match. Facebook also have a banking licence so it’s a space to watch very closely. 

   Article sourced directly from Real Estate Hot Topics Library.