Social Status 30/08/2024
Maayybbeee the best Spotlight ever written?
You Definitely Maybe would have seen fans and brands in a frenzy this week, following the news that Oasis are reuniting.
Oasis’ announcement video racked up a mind-blowing 25 million views on X and 1.9 million likes on Instagram, with brands reacting at Supersonic speed:
Lidl took advantage of the spotlight to draw an allusion between the return of the band and their fan-favourite cheese twist pastry, garnering 14k views on X.
Specsavers joked about stocking Liam-style glasses in their shops, which received 377k views on X,
Burger King UK called out old rivals McDonald's, asking them to “drop their beef” just like the brand has - this simple post racked up a whopping 578k views on X.
So, what’s the takeaway here?
Brands should take a leaf out of the Gallagher brothers’ book: sometimes a quip is all you need to make headlines - most of these posts were just clever copy, no flashy assets needed.
?? Thought Starter
Successful reactive content doesn't always mean investing in a full post for your own channels. A strong text post in-line with your brand's TOV could be all you need.
?? IG just got an upgrade
Instagram's new update lets you add text directly to your photos from the post editor. Additionally, IG has rolled out new text fonts, effects, and animations for Reels and Stories. Now, when you open the text tool and tap the text button, you'll discover fonts that can be animated.
?? TikTok’s winning holiday strategy
Is TikTok in your Christmas marketing toolkit? If so, you’ll want to check this out. TikTok has released a fresh guide tailored for the EU market, packed with tips, usage insights, and data to help you craft a winning holiday strategy.
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?? Meta is weaving Threads into other platforms
You can now cross-post from both IG and FB to Threads, allowing you to share your updates across all three platforms simultaneously. While crossposting is a time-saver and helps ensure your followers on every app see your latest content, we still recommend tailoring your posts to each app individually.
?? IG is testing comments on Stories
Instagram is introducing a new feature to boost interaction: comments on Stories that are visible to everyone who views them. As Adam Mosseri claims that users now post more to Stories and send more DMs than they do to the main feed, Instagram is trying to drive engagement with tools like Notes.
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