Social Status 26/07/2024
Mohawk Chevrolet’s parody of “The Office” is blowing up on TikTok
Move over, Michael Scott. Mohawk Chevrolet, a car dealership in upstate New York has taken the social media world by storm with their TikTok series "The Dealership" - a homage to the iconic TV show, The Office. If you’ve ever wondered how to turn brand awareness into a viral sensation, buckle up and take notes ??
The genius behind the series is Grace Kerber, a fresh-faced 23-year-old marketing grad. Episodes are largely unscripted, filmed, edited, and posted within a single day, adding to the authenticity and charm that audiences love. By focusing on relatable, shareable content, they’ve managed to capture the essence of mundane office humour. The result? Over a million likes and 100K followers in just a few weeks.
So, what makes "The Dealership" such a hit? It’s all about the feels. Mohawk Chevrolet has positioned themselves as more than just a dealership - they’re delivering a feeling instead of just an ad. By tapping into the universal appeal office humour, they’ve created content that’s light, funny, and incredibly relatable. Even Chevorlet’s official TikTok account commented “Watch out, Hollywood!”
This venture is a testament to the power of creative freedom and trusting fresh talent. Grace Kerber’s innovative approach proves that sometimes, the best ideas come from those just starting their careers. It’s a lesson in embracing the next generation and taking bold, creative chances!
?? Thought Starter
Sell the culture, not the car. How can you give your audience a feeling rather than just presenting a product or service?
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