Social Status 23/08/2024
See how we write this up? Very demure, very mindful.
Brat summer is over, demure is TikTok’s latest obsession.
Coined by TikTok star Jools Lebron, demure is the latest buzzword that’s taking over our FYP. demure represents a softer, more mindful counter to the boldness of brat culture. Jools ignited the trend by posting 80 videos in 12 days, turning #demure into a social movement with over 70K posts on TikTok already. Tempting to get involved in, right? Well... Brands, beware.
From NASA to the White House, brands are all becoming demure this week. But, not every brand should wade into these waters. If your brand doesn’t naturally align with the satirical, ironic undertones of “demure”, attempting to capitalise on the trend could backfire.
Jumping on the demure bandwagon without grasping the cultural nuances might leave you looking more off-key than on-trend. In the realm of internet humour, there’s a thin line between being culturally relevant and veering into cringe territory. On the flip side, brands naturally attuned to TikTok culture, seizing these fleeting trends can create a sense of authenticity and connection with their audiences. Take Anthropologie, for example, they’ve nailed demure inspired content. With an IG feed that defines dreamy, demure makes total sense for their brand. On the flip side, brands like Adanola, known for their 'clean girl' aesthetic, adopting a 'brat' mindset out of the blue, and releasing a brat-inspired collection? It’s a miss, not a match.
So, as you navigate this latest trend showdown, remember, authenticity is your best strategy. Consistency is more powerful than temporary attention. Whether you align more with brat or demure, staying true to your brand’s identity will keep you ahead of the curve.
?? Thought Starter
Don’t force a trend. Sometimes joining the conversation in the comment section can be just as impactful!
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